NexlintoFitness Manager
Company : Crunch Fitness
Location : Lowell, MI, 49331
Job Type : Full Time
Date Posted : 5 February 2026
Fitness Manager
Department: Fitness
Reports To: General Manager / Managing Partner
Job Type: Full-Time
Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)
About Crunch:
Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.
Position Summary:
The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.
Key Responsibilities:
Leadership & Coaching
- Hire, train, and manage a team of certified personal trainers
- Conduct regular 1-on-1 meetings, team trainings, and performance reviews
- Motivate the team to meet and exceed individual and department goals
Business & Sales Management
- Achieve monthly personal training revenue goals (individual & team)
- Track key performance indicators: sessions serviced, sales conversion, retention
- Support trainers in delivering compelling consultations and sales presentations
- Drive new business through outreach, events, and member engagement
Operations & Scheduling
- Manage trainer schedules to optimize floor coverage and member support
- Ensure team follows all operational policies and safety standards
- Oversee onboarding and programming for new training clients
Member Experience
- Monitor training session quality and customer satisfaction
- Act as a resource for members with fitness questions or concerns
- Address complaints or rescheduling issues promptly and professionally
Qualifications:
- 2+ years of fitness industry or management experience preferred
- Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
- CPR/AED Certification (or willing to obtain)
- Proven leadership and sales abilities
- Strong communication, coaching, and organizational skills
- Passion for fitness and commitment to member success
Perks & Benefits:
- Base salary plus commission and bonus opportunities
- Free Crunch membership
- Discounts on certifications and continuing education
- Health and wellness benefits (eligibility may vary)
- Growth opportunities within a fast-expanding brand
Crunch is an Equal Opportunity Employer
We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.
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Frequently Asked Questions
Fitness Managers in Lowell, MI often engage more personally with members and local teams due to smaller club sizes, fostering tight-knit community rapport. Unlike big cities, leadership here blends hands-on coaching with business oversight, balancing intimate member experience with driving regional fitness goals.
Nationally recognized credentials like NASM, ACE, and ISSA are highly valued in Michigan’s fitness sector. CPR/AED certification is typically mandatory, while managers with additional sales or leadership training stand out in this competitive regional market.
Success hinges on blending motivational leadership with strong sales acumen and operational savvy. Fitness Managers should excel at coaching personal trainers, managing schedules efficiently, and creating engaging member experiences that align with Crunch's energetic, no-judgment culture.
Crunch Fitness actively supports career advancement through leadership development and continuing education discounts. Driven Fitness Managers can progress to regional or general manager roles, leveraging their expertise within a fast-growing, entertainment-focused gym brand.
Balancing revenue targets with maintaining exceptional member experiences requires finesse. Managers must juggle team motivation, client satisfaction, and operational logistics while ensuring trainers deliver top-notch consultations and personalized fitness programming.
Fitness Managers at Crunch are encouraged to innovate beyond traditional training by organizing events and outreach that fuse fitness with fun. This approach boosts participation and customer loyalty, making workouts feel less like a chore and more like an experience.
Fitness Managers typically earn between $55,000 and $75,000 annually, combining base salary with commission and bonuses. This compensation reflects both leadership success and individual as well as team-driven personal training revenue achievements.
Lowell’s fitness industry is growing steadily, with increasing demand for qualified managers who can lead teams and boost revenue. While competition exists, candidates with solid certifications and proven sales skills have a distinct advantage locally.
Crunch Fitness emphasizes a no-judgment, entertainment-infused fitness culture, making managers pivotal in fostering a supportive environment. This contrasts with more traditional gyms by valuing creativity in member engagement and dynamic team leadership.
Crunch provides tools and training to streamline scheduling and policy adherence while encouraging managers to focus on coaching and motivating their trainers. This balance ensures smooth operations alongside a vibrant, goal-driven personal training department.