Fitness Manager
Department: Fitness
Reports To: General Manager / Managing Partner
Job Type: Full-Time
Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)
About Crunch:
Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.
Position Summary:
The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.
Key Responsibilities:
Leadership & Coaching
- Hire, train, and manage a team of certified personal trainers
- Conduct regular 1-on-1 meetings, team trainings, and performance reviews
- Motivate the team to meet and exceed individual and department goals
Business & Sales Management
- Achieve monthly personal training revenue goals (individual & team)
- Track key performance indicators: sessions serviced, sales conversion, retention
- Support trainers in delivering compelling consultations and sales presentations
- Drive new business through outreach, events, and member engagement
Operations & Scheduling
- Manage trainer schedules to optimize floor coverage and member support
- Ensure team follows all operational policies and safety standards
- Oversee onboarding and programming for new training clients
Member Experience
- Monitor training session quality and customer satisfaction
- Act as a resource for members with fitness questions or concerns
- Address complaints or rescheduling issues promptly and professionally
Qualifications:
- 2+ years of fitness industry or management experience preferred
- Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
- CPR/AED Certification (or willing to obtain)
- Proven leadership and sales abilities
- Strong communication, coaching, and organizational skills
- Passion for fitness and commitment to member success
Perks & Benefits:
- Base salary plus commission and bonus opportunities
- Free Crunch membership
- Discounts on certifications and continuing education
- Health and wellness benefits (eligibility may vary)
- Growth opportunities within a fast-expanding brand
Crunch is an Equal Opportunity Employer
We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.
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Frequently Asked Questions
In Hayward's competitive fitness market, a Fitness Manager must skillfully motivate personal trainers while driving monthly revenue goals through effective coaching, sales support, and hands-on leadership. Balancing client satisfaction with business metrics is essential for sustained success at Crunch Fitness.
Employers in California gyms, like Crunch Fitness, prioritize nationally recognized certifications such as NASM, ACE, or ISSA. CPR/AED certification is often required or expected soon after hiring to ensure safety standards and add credibility to fitness management roles.
Fitness Managers shape member experience by overseeing trainer performance, promptly resolving scheduling or complaint issues, and ensuring training sessions meet quality standards. This proactive approach cultivates member trust and loyalty, directly influencing retention and gym reputation.
Hayward offers growing opportunities for fitness managers due to its expanding population and health-conscious community, though demand is slightly lower than San Francisco or San Jose. This creates a balanced job market with competitive yet accessible openings for managerial fitness roles.
Crunch Fitness offers a total compensation package of $55,000 to $75,000+ annually, combining base pay with commission and bonuses. This range is competitive within Hayward, often surpassing base salaries at smaller local gyms by rewarding performance-driven managers.
Fitness Managers at Crunch must inspire certified trainers to excel in sales and service simultaneously, fostering a no-judgment culture that blends fitness with fun. Balancing individual trainer development with hitting team revenue goals demands adaptive coaching and strategic motivation.
Positions at Crunch often lead to regional or general manager roles within their expanding brand. Fitness Managers gain hands-on leadership experience, business acumen, and industry certifications support, positioning them for upward mobility in the dynamic fitness sector.
Crunch Fitness values proactive outreach by Fitness Managers to boost new business through events, personalized member interactions, and active participation in local fitness initiatives. This approach strengthens member relationships and promotes sustained gym growth.
Hayward’s accessible transit and suburban environment promote a balanced lifestyle for Fitness Managers. Crunch’s energetic, inclusive culture complements this by fostering teamwork and personal growth, making it an attractive workplace for fitness professionals in the area.
Crunch Fitness distinguishes itself with commission and bonus structures, free gym memberships, education discounts, and wellness perks. These incentives, combined with career growth opportunities, often exceed benefits offered by smaller or less established Bay Area fitness centers.