NexlintoFitness Manager
Company : Crunch Fitness
Location : Rockford, MI, 49351
Job Type : Full Time
Date Posted : 5 February 2026
Fitness Manager
Department: Fitness
Reports To: General Manager / Managing Partner
Job Type: Full-Time
Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)
About Crunch:
Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.
Position Summary:
The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.
Key Responsibilities:
Leadership & Coaching
- Hire, train, and manage a team of certified personal trainers
- Conduct regular 1-on-1 meetings, team trainings, and performance reviews
- Motivate the team to meet and exceed individual and department goals
Business & Sales Management
- Achieve monthly personal training revenue goals (individual & team)
- Track key performance indicators: sessions serviced, sales conversion, retention
- Support trainers in delivering compelling consultations and sales presentations
- Drive new business through outreach, events, and member engagement
Operations & Scheduling
- Manage trainer schedules to optimize floor coverage and member support
- Ensure team follows all operational policies and safety standards
- Oversee onboarding and programming for new training clients
Member Experience
- Monitor training session quality and customer satisfaction
- Act as a resource for members with fitness questions or concerns
- Address complaints or rescheduling issues promptly and professionally
Qualifications:
- 2+ years of fitness industry or management experience preferred
- Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
- CPR/AED Certification (or willing to obtain)
- Proven leadership and sales abilities
- Strong communication, coaching, and organizational skills
- Passion for fitness and commitment to member success
Perks & Benefits:
- Base salary plus commission and bonus opportunities
- Free Crunch membership
- Discounts on certifications and continuing education
- Health and wellness benefits (eligibility may vary)
- Growth opportunities within a fast-expanding brand
Crunch is an Equal Opportunity Employer
We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.
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Frequently Asked Questions
Rockford's fitness sector is growing steadily, with increasing demand for skilled managers who can balance team leadership and member engagement. Candidates with strong sales and coaching skills tend to stand out, especially at vibrant brands like Crunch Fitness, where community involvement is key.
Nationally recognized credentials like NASM or ACE are highly valued in Michigan, but local trainers often enhance their resumes with CPR/AED certifications and continued education credits. Crunch Fitness particularly favors managers who invest in ongoing fitness education to maintain high training standards.
Fitness Managers uniquely focus on coaching personal trainers and driving revenue through team performance. Unlike general gym managers, they blend motivational leadership with direct sales oversight, making strong communication and people development skills crucial for success.
Many in fitness management advance to regional manager or fitness director roles, especially within expanding companies like Crunch. Developing sales acumen, operational expertise, and team leadership can open doors to broader managerial responsibilities and higher pay brackets.
A Fitness Manager actively monitors training quality, addresses member concerns promptly, and ensures personal trainers provide tailored sessions. This hands-on approach directly contributes to improved member retention and a positive gym atmosphere.
Crunch Fitness emphasizes a no-judgment, fun environment blending fitness with entertainment. Their Fitness Managers are expected to inspire trainers and members alike, fostering a culture of enjoyment alongside goal achievement, which differentiates it from more traditional club atmospheres.
Crunch Fitness offers a base salary with commission and bonus potential, typically ranging from $55,000 to $75,000 annually. This structure rewards both leadership in personal training revenue and overall team performance, aligning pay with measurable results.
Local market dynamics include balancing community engagement with competitive fitness offerings. Managers often navigate scheduling complexities and tailor programs to diverse member needs, requiring adaptability and strong organizational skills in Rockford’s evolving gym landscape.
Beyond competitive pay, Crunch Fitness grants free memberships and discounts on certifications, supporting personal growth. The brand's fast expansion also offers Fitness Managers opportunities to climb within a vibrant, inclusive culture focused on fun and fitness.
Crunch Fitness distinguishes itself with its entertainment-driven approach and emphasis on team-driven revenue growth. Fitness Managers here blend sales leadership with a vibrant, member-centric culture, whereas Planet Fitness and LA Fitness may focus more on operational scale and standardized processes.