NexlintoFitness Manager
Company : Crunch Fitness
Location : Grand Rapids, MI, 49508
Job Type : Full Time
Date Posted : 5 February 2026
Fitness Manager
Department: Fitness
Reports To: General Manager / Managing Partner
Job Type: Full-Time
Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)
About Crunch:
Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.
Position Summary:
The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.
Key Responsibilities:
Leadership & Coaching
- Hire, train, and manage a team of certified personal trainers
- Conduct regular 1-on-1 meetings, team trainings, and performance reviews
- Motivate the team to meet and exceed individual and department goals
Business & Sales Management
- Achieve monthly personal training revenue goals (individual & team)
- Track key performance indicators: sessions serviced, sales conversion, retention
- Support trainers in delivering compelling consultations and sales presentations
- Drive new business through outreach, events, and member engagement
Operations & Scheduling
- Manage trainer schedules to optimize floor coverage and member support
- Ensure team follows all operational policies and safety standards
- Oversee onboarding and programming for new training clients
Member Experience
- Monitor training session quality and customer satisfaction
- Act as a resource for members with fitness questions or concerns
- Address complaints or rescheduling issues promptly and professionally
Qualifications:
- 2+ years of fitness industry or management experience preferred
- Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
- CPR/AED Certification (or willing to obtain)
- Proven leadership and sales abilities
- Strong communication, coaching, and organizational skills
- Passion for fitness and commitment to member success
Perks & Benefits:
- Base salary plus commission and bonus opportunities
- Free Crunch membership
- Discounts on certifications and continuing education
- Health and wellness benefits (eligibility may vary)
- Growth opportunities within a fast-expanding brand
Crunch is an Equal Opportunity Employer
We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.
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Frequently Asked Questions
Fitness Managers at Crunch Fitness in Grand Rapids play a pivotal role by coaching personal trainers, motivating the team, and overseeing sales targets. Their leadership directly impacts revenue growth and member satisfaction, blending fitness expertise with engaging team dynamics for optimal results.
Many Fitness Managers advance into roles like Fitness Director or Regional Manager, leveraging leadership experience and operational skills. Continuous certification and proven sales success often open doors to higher-level management positions within health clubs or corporate wellness sectors.
In Michigan, nationally recognized credentials such as NASM, ACE, or ISSA are highly regarded for fitness managers. Additionally, CPR/AED certification is essential. These qualifications not only demonstrate expertise but also comply with local safety and professional standards expected by employers.
Crunch Fitness emphasizes a fun, no-judgment atmosphere, requiring managers to balance motivation with approachability. Unlike traditional gyms, managers must foster an entertaining environment while maintaining rigorous business metrics and high-quality member experiences.
Fitness Managers in Grand Rapids typically earn between $55,000 and $75,000 annually, combining base salary with commission and bonuses. This package reflects local market demand, experience level, and the ability to drive team performance and revenue in competitive fitness environments.
Grand Rapids shows increasing demand for fitness managers, driven by a growing health-conscious population. Competition exists but strong leadership skills, relevant certifications, and sales acumen can distinguish candidates in this expanding regional market.
At Crunch Fitness, Fitness Managers benefit from a culture promoting professional development, including discounts on certifications and chances to move into higher leadership roles. The brand's expansion offers career advancement pathways not always found in smaller gyms.
Fitness Managers at Crunch are tasked with creating lively member experiences by supporting trainers in consultations, organizing outreach events, and swiftly addressing concerns. This proactive approach helps build lasting relationships and boosts overall retention.
Besides leadership, Crunch Fitness managers handle scheduling logistics to ensure optimal trainer coverage and adhere to safety protocols, blending operational oversight with frontline member support to maintain a seamless gym environment.
Understanding Grand Rapids’ fitness culture and community expectations is crucial. A manager familiar with local trends can tailor outreach and programming effectively, improving member acquisition and retention in this competitive Midwestern market.