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Fitness Manager

Company : Crunch Fitness

Location : Willoughby, OH, 44094

Job Type : Full Time

Date Posted : 5 February 2026

Crunch Fitness

Fitness Manager

Department: Fitness

Reports To: General Manager / Managing Partner

Job Type: Full-Time

Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)

About Crunch:

Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.

Position Summary:

The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.

Key Responsibilities:

Leadership & Coaching

  • Hire, train, and manage a team of certified personal trainers
  • Conduct regular 1-on-1 meetings, team trainings, and performance reviews
  • Motivate the team to meet and exceed individual and department goals

Business & Sales Management

  • Achieve monthly personal training revenue goals (individual & team)
  • Track key performance indicators: sessions serviced, sales conversion, retention
  • Support trainers in delivering compelling consultations and sales presentations
  • Drive new business through outreach, events, and member engagement

Operations & Scheduling

  • Manage trainer schedules to optimize floor coverage and member support
  • Ensure team follows all operational policies and safety standards
  • Oversee onboarding and programming for new training clients

Member Experience

  • Monitor training session quality and customer satisfaction
  • Act as a resource for members with fitness questions or concerns
  • Address complaints or rescheduling issues promptly and professionally

Qualifications:

  • 2+ years of fitness industry or management experience preferred
  • Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
  • CPR/AED Certification (or willing to obtain)
  • Proven leadership and sales abilities
  • Strong communication, coaching, and organizational skills
  • Passion for fitness and commitment to member success

Perks & Benefits:

  • Base salary plus commission and bonus opportunities
  • Free Crunch membership
  • Discounts on certifications and continuing education
  • Health and wellness benefits (eligibility may vary)
  • Growth opportunities within a fast-expanding brand

Crunch is an Equal Opportunity Employer

We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.

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Frequently Asked Questions

Willoughby has a growing fitness scene, but managerial roles like Fitness Manager at Crunch Fitness remain moderately competitive. Local gyms seek leaders with strong sales and coaching skills, so standing out with certifications and a proven track record in team leadership can improve your chances significantly.

Crunch Fitness prefers nationally recognized personal training certifications like NASM, ACE, or ISSA for their Fitness Manager roles in Willoughby. CPR/AED certification is also essential or must be obtained promptly, ensuring managers meet safety and professional standards required in Ohio fitness facilities.

Successful Fitness Managers excel in motivating personal trainers, managing sales performance, and fostering an inclusive, no-judgment culture. Strong communication, organizational skills, and the ability to inspire teams toward hitting revenue goals are key in maintaining both staff morale and member satisfaction.

Unlike trainers focused solely on sessions, Fitness Managers juggle staff scheduling, sales tracking, performance coaching, and operational compliance. They act as the bridge between general management and trainers, balancing business objectives with enhancing the member experience.

Fitness Managers at Crunch can progress toward regional management or broader operational roles. With experience, they might oversee multiple locations, lead larger teams, or transition into corporate wellness program development, reflecting the brand's rapid expansion and emphasis on leadership growth.

Crunch Fitness provides Fitness Managers with a free gym membership, access to certification discounts, and wellness benefits. The blend of base salary, commission, and bonuses aligns incentives with performance, creating an engaging environment that values both personal health and professional achievement.

Crunch's philosophy fuses fitness with entertainment, so Fitness Managers encourage trainers to create fun, dynamic sessions. They also organize outreach events and member activities that boost community feel and retention, making the role more than just operational management but a catalyst for vibrant gym culture.

Fitness Managers at Crunch Fitness in Willoughby can anticipate a total compensation between $55,000 and $75,000 annually. This includes a base salary supplemented by commission and performance bonuses, reflecting the role’s emphasis on revenue generation and team leadership.

Indeed, Crunch Fitness promotes career development by offering continuing education discounts and leadership training. Fitness Managers benefit from structured growth pathways, equipping them with skills to ascend within the company, especially in a rapidly expanding brand like Crunch.

Managing trainer schedules requires balancing floor coverage with peak member demand while adhering to safety policies. Fitness Managers must optimize staffing to ensure excellent member support, handle last-minute changes, and maintain smooth operations in a dynamic gym environment.

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