NexlintoFitness Manager
Company : Crunch Fitness
Location : Zeeland, MI, 49464
Job Type : Full Time
Date Posted : 5 February 2026
Fitness Manager
Department: Fitness
Reports To: General Manager / Managing Partner
Job Type: Full-Time
Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)
About Crunch:
Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.
Position Summary:
The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.
Key Responsibilities:
Leadership & Coaching
- Hire, train, and manage a team of certified personal trainers
- Conduct regular 1-on-1 meetings, team trainings, and performance reviews
- Motivate the team to meet and exceed individual and department goals
Business & Sales Management
- Achieve monthly personal training revenue goals (individual & team)
- Track key performance indicators: sessions serviced, sales conversion, retention
- Support trainers in delivering compelling consultations and sales presentations
- Drive new business through outreach, events, and member engagement
Operations & Scheduling
- Manage trainer schedules to optimize floor coverage and member support
- Ensure team follows all operational policies and safety standards
- Oversee onboarding and programming for new training clients
Member Experience
- Monitor training session quality and customer satisfaction
- Act as a resource for members with fitness questions or concerns
- Address complaints or rescheduling issues promptly and professionally
Qualifications:
- 2+ years of fitness industry or management experience preferred
- Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
- CPR/AED Certification (or willing to obtain)
- Proven leadership and sales abilities
- Strong communication, coaching, and organizational skills
- Passion for fitness and commitment to member success
Perks & Benefits:
- Base salary plus commission and bonus opportunities
- Free Crunch membership
- Discounts on certifications and continuing education
- Health and wellness benefits (eligibility may vary)
- Growth opportunities within a fast-expanding brand
Crunch is an Equal Opportunity Employer
We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.
Recent Jobs
Top searches
Employment opportunities at Crunch Fitness
Jobseekers are also searching for
Searches you may like
Trending searches in Zeeland, MI
Popular Searches for Fitness Manager
Frequently Asked Questions
Zeeland's fitness management scene has been growing steadily, with rising demand for leaders who combine sales acumen and coaching. While competition exists, Crunch Fitness offers a dynamic environment appealing to candidates focused on team leadership and member engagement, helping applicants stand out locally.
In Michigan, certifications like NASM, ACE, or ISSA are highly valued for fitness manager positions. Crunch Fitness specifically favors nationally recognized personal training credentials combined with CPR/AED certification, emphasizing both expertise and safety in their leadership roles.
Aside from personal training expertise, a fitness manager excels in motivating teams, driving sales, and handling operational logistics. Leadership, strategic planning, and communication prowess separate this position from trainers or coaches, focusing on both revenue growth and member satisfaction.
Fitness managers often advance to regional or general manager roles, overseeing multiple clubs or departments. Growth can also lead to specialized director-level positions focusing on fitness programming or operations, especially within expanding brands like Crunch Fitness.
While group fitness instructors focus on leading classes, fitness managers juggle team leadership, scheduling, sales targets, and member relations. Their day blends administrative responsibilities with hands-on coaching, requiring a balance between business management and fitness expertise.
Crunch Fitness offers a blend of base salary, commission, and bonuses, alongside perks like free gym membership and discounts on certifications. Their no-judgment culture fosters a supportive environment that emphasizes fun and engagement, distinguishing their management roles.
Crunch Fitness looks for leaders passionate about member success who can inspire and develop their training teams. Strong communication, proven sales ability, and a commitment to creating entertaining fitness experiences are key traits valued in applicants.
Fitness managers at Crunch Fitness in Zeeland can anticipate total compensation between $55,000 to $75,000 annually. This includes a base salary complemented by commission and bonus opportunities, reflecting both performance and leadership metrics.
Zeeland's market size means fitness managers at Crunch need to optimize trainer schedules carefully to maintain excellent member service amid moderate staffing levels. Balancing floor coverage with personalized training sessions is crucial to meet local member expectations.
Crunch Fitness blends fun with fitness by encouraging managers to lead dynamic teams that engage members beyond workouts. Fitness managers drive creative events, outreach, and motivational coaching, fostering a lively atmosphere that supports member retention and satisfaction.