Fitness Manager
Department: Fitness
Reports To: General Manager / Managing Partner
Job Type: Full-Time
Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)
About Crunch:
Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.
Position Summary:
The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.
Key Responsibilities:
Leadership & Coaching
- Hire, train, and manage a team of certified personal trainers
- Conduct regular 1-on-1 meetings, team trainings, and performance reviews
- Motivate the team to meet and exceed individual and department goals
Business & Sales Management
- Achieve monthly personal training revenue goals (individual & team)
- Track key performance indicators: sessions serviced, sales conversion, retention
- Support trainers in delivering compelling consultations and sales presentations
- Drive new business through outreach, events, and member engagement
Operations & Scheduling
- Manage trainer schedules to optimize floor coverage and member support
- Ensure team follows all operational policies and safety standards
- Oversee onboarding and programming for new training clients
Member Experience
- Monitor training session quality and customer satisfaction
- Act as a resource for members with fitness questions or concerns
- Address complaints or rescheduling issues promptly and professionally
Qualifications:
- 2+ years of fitness industry or management experience preferred
- Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
- CPR/AED Certification (or willing to obtain)
- Proven leadership and sales abilities
- Strong communication, coaching, and organizational skills
- Passion for fitness and commitment to member success
Perks & Benefits:
- Base salary plus commission and bonus opportunities
- Free Crunch membership
- Discounts on certifications and continuing education
- Health and wellness benefits (eligibility may vary)
- Growth opportunities within a fast-expanding brand
Crunch is an Equal Opportunity Employer
We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.
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Frequently Asked Questions
Crunch Fitness emphasizes a fun, no-judgment atmosphere while driving personal training revenue. As a Fitness Manager, you'll lead certified trainers with a focus on entertainment-fused fitness, which adds a unique layer to team motivation and member engagement compared to traditional gyms in Sparta.
In Sparta, MI, employers often prefer nationally recognized certifications like NASM or ACE along with CPR/AED credentials. Strong leadership and sales skills are equally valued to boost personal training revenue and ensure quality member experiences in a competitive fitness market.
Balancing optimal floor coverage with trainer availability can be complex, especially during peak hours. Ensuring every member receives personalized attention while supporting trainer development requires proactive communication and real-time adjustments to schedules.
Crunch Fitness offers advancement opportunities from Fitness Manager to regional leadership roles like Fitness Director or General Manager. Demonstrated success in team leadership, sales, and member satisfaction often accelerates promotions within this expanding fitness brand.
Beyond competitive base salary plus commission and bonus, Crunch Fitness provides free gym membership, discounts on certifications, and wellness benefits. These perks foster continuous learning and a healthy lifestyle, aligning with the company's entertainment-driven fitness culture.
Sparta's growing health-conscious population has increased demand for skilled Fitness Managers. Crunch Fitness, known for its dynamic environment, attracts many applicants, so candidates with leadership experience and strong sales acumen have an edge in this local fitness management space.
Managers receive tools for performance tracking and sales conversion optimization. Regular coaching sessions and events help trainers deliver compelling consultations, while managers lead outreach efforts to boost member engagement and new business generation.
Fitness Managers at Crunch Fitness can anticipate total compensation between $55,000 and $75,000+, combining base salary, commissions, and bonuses. This range reflects both fixed and performance-based earnings aligned with meeting departmental sales goals.
Fitness Managers blend strategic team leadership with direct involvement in coaching personal trainers. They conduct trainings, performance reviews, and ensure high-quality sessions, fostering a motivated staff that enhances member results and satisfaction.
Crunch prioritizes a welcoming, judgment-free environment where managers actively handle member concerns and rescheduling promptly. This hands-on member care combined with entertainment-focused programming creates a distinctive atmosphere in the Spartan fitness community.