Fitness Manager
Department: Fitness
Reports To: General Manager / Managing Partner
Job Type: Full-Time
Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)
About Crunch:
Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.
Position Summary:
The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.
Key Responsibilities:
Leadership & Coaching
- Hire, train, and manage a team of certified personal trainers
- Conduct regular 1-on-1 meetings, team trainings, and performance reviews
- Motivate the team to meet and exceed individual and department goals
Business & Sales Management
- Achieve monthly personal training revenue goals (individual & team)
- Track key performance indicators: sessions serviced, sales conversion, retention
- Support trainers in delivering compelling consultations and sales presentations
- Drive new business through outreach, events, and member engagement
Operations & Scheduling
- Manage trainer schedules to optimize floor coverage and member support
- Ensure team follows all operational policies and safety standards
- Oversee onboarding and programming for new training clients
Member Experience
- Monitor training session quality and customer satisfaction
- Act as a resource for members with fitness questions or concerns
- Address complaints or rescheduling issues promptly and professionally
Qualifications:
- 2+ years of fitness industry or management experience preferred
- Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
- CPR/AED Certification (or willing to obtain)
- Proven leadership and sales abilities
- Strong communication, coaching, and organizational skills
- Passion for fitness and commitment to member success
Perks & Benefits:
- Base salary plus commission and bonus opportunities
- Free Crunch membership
- Discounts on certifications and continuing education
- Health and wellness benefits (eligibility may vary)
- Growth opportunities within a fast-expanding brand
Crunch is an Equal Opportunity Employer
We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.
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Frequently Asked Questions
Lawrence, NY, has a growing demand for fitness managers as health trends rise locally. Competition can be moderate, with several gyms like Crunch Fitness and others seeking leaders skilled in personal training team management and member engagement.
In New York, certifications like NASM, ACE, and ISSA are highly valued for fitness managers. Having CPR/AED certification is often mandatory, demonstrating preparedness to handle emergencies while leading fitness teams effectively.
A thriving Fitness Manager not only oversees trainers but excels in motivating staff, driving sales targets, and enhancing customer satisfaction. Strong communication, leadership, and a passion for fitness culture distinguish top candidates.
Fitness Managers focus more on personal training team development, sales conversions, and session quality. In contrast, general gym managers often handle broader operations like facility maintenance and membership services.
Fitness Managers often advance to roles like Fitness Director or General Manager, leveraging leadership experience and business acumen to oversee larger teams or multiple locations within a fitness chain.
Crunch Fitness encourages managers to blend fun with fitness, motivating trainers to create engaging sessions that keep members enthusiastic. This unique culture enhances team morale and member retention.
At Crunch Fitness, the emphasis on a no-judgment atmosphere requires Fitness Managers to foster inclusivity while driving performance. Balancing entertainment and serious fitness goals can be a distinctive leadership challenge.
Fitness Managers at Crunch Fitness in Lawrence typically earn between $55,000 and $75,000 annually, combining base salary, commission, and bonuses, reflecting both performance and team leadership responsibilities.
Lawrence’s relatively moderate cost of living compared to NYC means Fitness Manager salaries are competitive but slightly adjusted. This allows for a balanced lifestyle while working in a growing fitness market.