Fitness Manager
Department: Fitness
Reports To: General Manager / Managing Partner
Job Type: Full-Time
Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)
About Crunch:
Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.
Position Summary:
The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.
Key Responsibilities:
Leadership & Coaching
- Hire, train, and manage a team of certified personal trainers
- Conduct regular 1-on-1 meetings, team trainings, and performance reviews
- Motivate the team to meet and exceed individual and department goals
Business & Sales Management
- Achieve monthly personal training revenue goals (individual & team)
- Track key performance indicators: sessions serviced, sales conversion, retention
- Support trainers in delivering compelling consultations and sales presentations
- Drive new business through outreach, events, and member engagement
Operations & Scheduling
- Manage trainer schedules to optimize floor coverage and member support
- Ensure team follows all operational policies and safety standards
- Oversee onboarding and programming for new training clients
Member Experience
- Monitor training session quality and customer satisfaction
- Act as a resource for members with fitness questions or concerns
- Address complaints or rescheduling issues promptly and professionally
Qualifications:
- 2+ years of fitness industry or management experience preferred
- Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
- CPR/AED Certification (or willing to obtain)
- Proven leadership and sales abilities
- Strong communication, coaching, and organizational skills
- Passion for fitness and commitment to member success
Perks & Benefits:
- Base salary plus commission and bonus opportunities
- Free Crunch membership
- Discounts on certifications and continuing education
- Health and wellness benefits (eligibility may vary)
- Growth opportunities within a fast-expanding brand
Crunch is an Equal Opportunity Employer
We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.
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Frequently Asked Questions
Locally, certifications like NASM, ACE, and ISSA are highly regarded among Aurora fitness centers, including Crunch Fitness. Holding these nationally recognized credentials not only validates expertise but also aligns with regional hiring preferences, enhancing trust and leadership potential in managing personal training teams.
Aurora's fitness industry is growing, with moderate competition for managerial roles like fitness manager. Demand is steady due to the city's expanding health-conscious population, but candidates with proven sales and coaching experience tend to stand out, especially at vibrant clubs such as Crunch Fitness.
Beyond overseeing trainers, a fitness manager actively drives revenue through sales coaching, manages schedules to optimize member support, and personally addresses client satisfaction and complaint resolution, integrating business acumen with hands-on leadership to elevate overall gym performance.
Progression often leads from managing a single facility to regional oversight or becoming a fitness director. With strong leadership and sales results, fitness managers can transition into broader general manager positions, combining operational control with strategic growth responsibilities in expansive fitness brands.
Balancing individual trainer motivations while meeting collective sales targets can be complex. Additionally, maintaining high-quality member experiences demands continuous coaching and operational vigilance, requiring the fitness manager to adapt swiftly to dynamic client needs and staff development.
Fitness managers at Crunch foster an inclusive environment by encouraging trainers to support diverse member goals with empathy and enthusiasm. This approach enhances engagement, drives member retention, and shapes a vibrant culture that blends fitness with fun, reflecting Crunch’s unique brand identity.
Yes, Crunch Fitness provides a competitive package including base salary, commission, and bonuses totaling between $55,000-$75,000+ annually. Additional perks like free gym membership, certification discounts, and health benefits enrich the role’s appeal for fitness professionals in Aurora.
Aurora’s growing interest in holistic wellness and group fitness has increased demand for versatile managers who can oversee personal training while supporting community events and member engagement initiatives, aligning with Crunch Fitness’s entertainment-driven fitness model.
Successful fitness managers demonstrate strong sales acumen, exceptional communication for coaching trainers, and the ability to analyze performance metrics. Being proactive in outreach and member relations also distinguishes leaders who thrive in Aurora’s competitive health club landscape.
At Crunch, fitness managers are empowered to lead training sessions, optimize schedules, and implement innovative sales strategies. This hands-on leadership, combined with ongoing education support, fosters high-performing teams and ensures members receive personalized, engaging fitness experiences.