Fitness Manager
Department: Fitness
Reports To: General Manager / Managing Partner
Job Type: Full-Time
Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)
About Crunch:
Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.
Position Summary:
The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.
Key Responsibilities:
Leadership & Coaching
- Hire, train, and manage a team of certified personal trainers
- Conduct regular 1-on-1 meetings, team trainings, and performance reviews
- Motivate the team to meet and exceed individual and department goals
Business & Sales Management
- Achieve monthly personal training revenue goals (individual & team)
- Track key performance indicators: sessions serviced, sales conversion, retention
- Support trainers in delivering compelling consultations and sales presentations
- Drive new business through outreach, events, and member engagement
Operations & Scheduling
- Manage trainer schedules to optimize floor coverage and member support
- Ensure team follows all operational policies and safety standards
- Oversee onboarding and programming for new training clients
Member Experience
- Monitor training session quality and customer satisfaction
- Act as a resource for members with fitness questions or concerns
- Address complaints or rescheduling issues promptly and professionally
Qualifications:
- 2+ years of fitness industry or management experience preferred
- Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
- CPR/AED Certification (or willing to obtain)
- Proven leadership and sales abilities
- Strong communication, coaching, and organizational skills
- Passion for fitness and commitment to member success
Perks & Benefits:
- Base salary plus commission and bonus opportunities
- Free Crunch membership
- Discounts on certifications and continuing education
- Health and wellness benefits (eligibility may vary)
- Growth opportunities within a fast-expanding brand
Crunch is an Equal Opportunity Employer
We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.
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Frequently Asked Questions
Crunch Fitness blends fitness with entertainment, so as a Fitness Manager in Grandville, MI, you'll lead with a focus on fun and motivation, unlike traditional gyms. This role demands strong leadership to drive sales and team development while fostering a no-judgment culture, enhancing member engagement uniquely.
Success hinges on inspiring certified trainers, setting clear goals, and maintaining open communication. A Fitness Manager must balance coaching skills with sales acumen to boost personal training revenue and create an energetic, supportive atmosphere that encourages both trainers and members to thrive.
A Fitness Manager often advances to roles like Regional Fitness Manager or Fitness Director, overseeing multiple locations or departments. Developing strong sales leadership, operational expertise, and team management skills at Crunch Fitness can open doors to higher executive positions within the expanding health and wellness sector.
Nationally recognized certifications such as NASM, ACE, or ISSA are highly valued locally. Additionally, CPR/AED certification is often required or encouraged. These credentials demonstrate expertise and commitment, making candidates more competitive in Grandville’s fitness management job market.
Grandville's growing interest in health and wellness increases demand for skilled Fitness Managers, yet competition remains moderate due to a smaller metropolitan area. Proximity to Detroit’s larger market also affects candidate pools, so local networking and industry reputation can provide an edge.
Crunch Fitness offers a total compensation package between $55,000 and $75,000 annually, combining base salary, commission, and bonuses. This aligns with regional standards for full-time fitness management roles, rewarding performance and leadership in personal training revenue growth.
Crunch Fitness emphasizes a ‘no judgment’ environment, encouraging managers to foster positivity and inclusivity. Fitness Managers lead by example, motivating trainers and members to enjoy fitness journeys, ensuring the brand’s unique blend of fun and health is reflected in every interaction.
At Crunch, managing involves a hands-on approach to scheduling, training, and sales coaching, with a strong focus on member experience. Fitness Managers balance operational efficiency with creative outreach and event planning, creating a lively atmosphere unlike more traditional, rigid gym settings.