Job Overview
The Regional Sales Manager is responsible for leading sales operations within an assigned geographic region, driving revenue growth, and managing a team of sales professionals. This role focuses on executing strategic sales plans, strengthening customer relationships, and ensuring team performance meets or exceeds company targets. The ideal candidate is a results-driven leader with strong coaching abilities, business acumen, and a proven track record in sales management.
Key Responsibilities:
- Develop and execute regional sales strategies aligned with company goals
- Lead, coach, and motivate a team of sales representatives to achieve performance targets
- Monitor sales metrics, forecasts, and pipeline activity to ensure goal attainment
- Build and maintain relationships with key clients, partners, and stakeholders
- Identify new market opportunities and drive business expansion initiatives
- Conduct regular performance reviews, ride-alongs, and training sessions
- Collaborate with marketing, operations, and product teams to support sales efforts
- Analyze market trends, competitor activity, and customer needs
- Prepare reports, forecasts, and presentations for senior leadership
- Ensure compliance with company policies, contracts, and regulatory standards
Success Factors:
- Strong leadership and team development skills
- Strategic thinking with data-driven decision-making ability
- Excellent negotiation and closing skills
- Ability to manage multiple priorities and deadlines
- High level of professionalism and accountability
Required Skills:
- Proficiency in CRM platforms and sales analytics tools
- Strong communication, presentation, and interpersonal skills
- Financial acumen for budgeting and forecasting
- Ability to travel frequently within assigned region
- Effective problem-solving and conflict-resolution abilities
Qualifications:
- Bachelor's degree in business, marketing, or related field preferred
- 5+ years of sales experience with at least 2 years in a leadership role
- Proven track record of achieving or exceeding sales targets
- Experience managing regional territories or multi-location accounts
- Valid driver’s license and ability to travel
Physical Requirements:
- Ability to travel frequently, including overnight trips
- Capacity to carry presentation materials or equipment up to 25 lbs
- Ability to work extended hours when required
Work Environment:
Field-based and office environment requiring travel to client sites, regional offices, and industry events. The role involves frequent communication with internal teams, customers, and senior leadership, often in fast-paced and results-driven settings.
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Frequently Asked Questions
Armada's regional sales sector has moderate competition, influenced by its proximity to Detroit's larger markets. Candidates with proven leadership and multi-territory management experience, especially in medical or tech sales, stand out due to demand for skilled regional business managers in this area.
Traffic congestion during peak hours around Armada can affect travel time between client visits. Regional Sales Managers often plan routes strategically, combining client meetings with internal check-ins, especially given the need for frequent travel across diverse locations within the region.
Exceptional candidates excel in data-driven decision-making, advanced CRM proficiency, and multi-level team leadership. Strong negotiation prowess, coupled with the ability to identify emerging market opportunities and foster key client relationships, significantly impacts regional sales outcomes.
Regional Sales professionals often progress to director-level roles or specialize in strategic market development. Mastery in territory expansion, combined with leadership in sales analytics and cross-department collaboration, opens doors to executive positions within sales operations or commercial strategy.
Days blend client engagement, pipeline analysis, and team coaching. Expect frequent travel, performance reviews, and strategic planning sessions. Balancing fieldwork with internal coordination ensures alignment with overarching sales objectives and responsiveness to market trends.
At Stryker, Regional Sales Managers benefit from a supportive culture emphasizing innovation and leadership development. Access to cutting-edge product lines and integrated marketing resources empowers managers to drive regional growth effectively while collaborating closely with diverse teams.
Stryker values leaders with strategic vision, resilience, and the ability to inspire sales teams towards ambitious targets. Candidates demonstrating analytical insight, adaptability in dynamic markets, and a coach-first mindset align well with the company's growth-driven ethos.
Regional Sales Managers in Armada typically earn between $90,000 and $120,000 annually, reflecting the region's market demand and cost of living. Factors such as experience level, sales performance, and company size can influence compensation within this bracket.
While a valid driver's license is essential for frequent regional travel, certifications like Certified Sales Leader (CSL) or industry-specific accreditations can enhance candidacy. Local employers may also value familiarity with regional compliance standards affecting sales operations.
Unlike retail regional managers focused on store operations, Regional Sales Managers prioritize strategic client acquisition, revenue growth, and team leadership across multiple sales territories. Their role demands a blend of market analysis and direct sales execution tailored to diverse industries.