General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Balch Springs shows moderate demand for General Managers within fitness franchises like Crunch Fitness. Given the area's growth and health trends, candidates with strong operational and sales leadership have an advantage amid growing local competition for these roles.
Crunch Fitness promotes a 'no judgment' culture that blends entertainment with fitness, which differs from traditional gyms. General Managers here often experience a more inclusive, dynamic environment focused on community engagement compared to more conventional local gyms.
Strong leadership in sales motivation, operational oversight, and revenue management specifically tailored to gym environments sets fitness General Managers apart. Expertise in team-building and member satisfaction drives success more than generic managerial skills.
General Managers often advance to regional or franchise ownership roles, leveraging their operational expertise and local market knowledge. Some transition into corporate leadership or specialized areas like sales strategy or marketing within the fitness industry.
General Manager salaries in Balch Springs for fitness centers like Crunch Fitness generally range from $60,000 to $80,000 annually, influenced by experience, bonus structures, and local market factors, offering competitive compensation for operational leadership.
Crunch Fitness emphasizes a blend of entertainment and fitness, requiring General Managers to not only oversee operations but also foster a unique member experience, integrate marketing campaigns, and promote a vibrant team culture centered on inclusivity.
Crunch Fitness looks for proactive leaders with excellent communication, team-building prowess, and a passion for customer service. The ability to motivate sales teams and maintain high operational standards in a fast-paced, member-focused environment is vital.
Community engagement is crucial; General Managers actively promote partnerships and local events to boost membership and brand presence. Building strong local ties enhances lead generation and positions the club as a neighborhood fitness hub.