Fitness Manager
Department: Fitness
Reports To: General Manager / Managing Partner
Job Type: Full-Time
Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)
About Crunch:
Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.
Position Summary:
The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.
Key Responsibilities:
Leadership & Coaching
- Hire, train, and manage a team of certified personal trainers
- Conduct regular 1-on-1 meetings, team trainings, and performance reviews
- Motivate the team to meet and exceed individual and department goals
Business & Sales Management
- Achieve monthly personal training revenue goals (individual & team)
- Track key performance indicators: sessions serviced, sales conversion, retention
- Support trainers in delivering compelling consultations and sales presentations
- Drive new business through outreach, events, and member engagement
Operations & Scheduling
- Manage trainer schedules to optimize floor coverage and member support
- Ensure team follows all operational policies and safety standards
- Oversee onboarding and programming for new training clients
Member Experience
- Monitor training session quality and customer satisfaction
- Act as a resource for members with fitness questions or concerns
- Address complaints or rescheduling issues promptly and professionally
Qualifications:
- 2+ years of fitness industry or management experience preferred
- Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
- CPR/AED Certification (or willing to obtain)
- Proven leadership and sales abilities
- Strong communication, coaching, and organizational skills
- Passion for fitness and commitment to member success
Perks & Benefits:
- Base salary plus commission and bonus opportunities
- Free Crunch membership
- Discounts on certifications and continuing education
- Health and wellness benefits (eligibility may vary)
- Growth opportunities within a fast-expanding brand
Crunch is an Equal Opportunity Employer
We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.
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Frequently Asked Questions
In Alameda, certifications like NASM, ACE, and ISSA stand out for fitness managers, especially when paired with CPR/AED credentials. These qualifications not only boost credibility but also align with local health and safety standards, enhancing a manager's ability to lead and train effectively in fitness centers.
Alameda's fitness industry is growing steadily, though it faces moderate competition compared to larger hubs like San Francisco. Fitness managers here benefit from a community-focused market with opportunities to lead dynamic teams in boutique gyms and franchises, making it an appealing location for career growth.
Beyond certifications, strong leadership, sales acumen, and communication skills are vital for a Fitness Manager. Managing a team requires motivating trainers, optimizing schedules, and driving revenue—skills that ensure operational success and elevated member experiences in a competitive fitness environment.
Absolutely. Many Fitness Managers leverage their operational and coaching experience to transition into regional management, wellness consulting, or fitness director roles. Developing business and team leadership skills opens doors to diverse opportunities in the expanding health and fitness industry.
Coordinating schedules, maintaining high client satisfaction, and driving personal training sales are daily hurdles. Additionally, managing team dynamics and ensuring compliance with safety protocols demand adaptability and proactive leadership to keep the department thriving.
Crunch Fitness emphasizes a no-judgment culture, encouraging managers to foster an engaging and entertaining atmosphere. Fitness Managers here lead with creativity, supporting trainers to deliver energetic sessions that motivate members while achieving business goals.
Yes, Crunch Fitness offers career advancement through leadership development and expanded responsibilities. Fitness Managers showing strong results and team leadership can progress to general manager or regional roles, reflecting the brand’s commitment to employee growth.
Fitness Managers at Crunch Fitness in Alameda typically earn between $55,000 and $75,000 annually, including base salary, commission, and bonuses. Compensation reflects performance and experience, aligning with regional market trends for fitness management roles.
Crunch Fitness offers a competitive compensation blend of base pay plus commission and bonuses, often surpassing local averages. Added benefits like free gym membership and education discounts enhance the overall package, making it attractive within Alameda’s fitness sector.