NexlintoGeneral Manager
Company : Crunch Fitness
Location : Calera, AL, 35040
Job Type : Full Time / Part Time
Date Posted : 6 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Calera's growing interest in health and wellness has increased openings for general managers in gyms like Crunch Fitness. While competition remains moderate, candidates with proven leadership in operations and sales often stand out. Understanding the local market and community needs can boost hiring chances significantly.
Though formal certifications aren't mandatory, Calera employers often value CPR/AED recertifications and industry-specific management training. These credentials enhance credibility in safety and member engagement, aligning with Crunch Fitness's emphasis on member well-being and operational excellence.
Strong leadership that inspires team cohesion, sharp sales acumen to hit membership targets, and an organized approach to budgeting and payroll are essential. Expertise in motivating sales teams and managing multi-department operations directly impacts club profitability and member satisfaction.
Successful general managers often progress to regional or franchise leadership roles, overseeing multiple locations. With experience, moving into corporate operations or strategic development within fitness brands like Crunch Fitness is common, leveraging skills in sales management and team leadership.
While general managers focus on strategic goals, financial oversight, and overall club performance, assistant general managers tend to handle daily staff supervision and member service issues. The GM carries broader accountability for sales targets, marketing execution, and organizational leadership.
Crunch Fitness values leaders who foster inclusivity and motivate diverse teams, promoting a welcoming atmosphere. A general manager must balance firm operational control with empathy, encouraging staff and members to embrace health journeys without bias or judgment.
General managers at Crunch Fitness in Calera typically receive competitive base salaries complemented by performance bonuses tied to membership and revenue goals. Benefits include health insurance, paid time off, free gym membership, and employee discounts, reflecting a comprehensive compensation approach.
Managing in Calera may require adapting to a closely-knit community with specific fitness preferences and local competition. Understanding regional member engagement trends and tailoring community outreach initiatives are key to sustaining growth and loyalty.
Many assume the position is solely about sales, but it equally demands operational oversight, staff development, and ensuring a safe, clean environment. Balancing financial management with member experience is more complex than often perceived.