Fitness Manager
Department: Fitness
Reports To: General Manager / Managing Partner
Job Type: Full-Time
Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)
About Crunch:
Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.
Position Summary:
The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.
Key Responsibilities:
Leadership & Coaching
- Hire, train, and manage a team of certified personal trainers
- Conduct regular 1-on-1 meetings, team trainings, and performance reviews
- Motivate the team to meet and exceed individual and department goals
Business & Sales Management
- Achieve monthly personal training revenue goals (individual & team)
- Track key performance indicators: sessions serviced, sales conversion, retention
- Support trainers in delivering compelling consultations and sales presentations
- Drive new business through outreach, events, and member engagement
Operations & Scheduling
- Manage trainer schedules to optimize floor coverage and member support
- Ensure team follows all operational policies and safety standards
- Oversee onboarding and programming for new training clients
Member Experience
- Monitor training session quality and customer satisfaction
- Act as a resource for members with fitness questions or concerns
- Address complaints or rescheduling issues promptly and professionally
Qualifications:
- 2+ years of fitness industry or management experience preferred
- Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
- CPR/AED Certification (or willing to obtain)
- Proven leadership and sales abilities
- Strong communication, coaching, and organizational skills
- Passion for fitness and commitment to member success
Perks & Benefits:
- Base salary plus commission and bonus opportunities
- Free Crunch membership
- Discounts on certifications and continuing education
- Health and wellness benefits (eligibility may vary)
- Growth opportunities within a fast-expanding brand
Crunch is an Equal Opportunity Employer
We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.
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Frequently Asked Questions
In Canyon, CA, the demand for skilled Fitness Managers is growing due to increasing fitness awareness and lifestyle trends. However, competition remains moderate, making it essential to showcase leadership and sales expertise to stand out in applications for Crunch Fitness and other local gyms.
While nationally recognized certifications like NASM and ACE are standard, employers in Canyon often appreciate trainers and managers with CPR/AED certification and additional regional licenses that emphasize safety and member care, reflecting California's health-conscious culture.
Strong leadership, motivational coaching, and sales acumen are key for a Fitness Manager. Managing trainer schedules and monitoring business performance indicators are equally vital, combined with a genuine passion for fostering member wellness and team success.
Fitness Managers can progress by taking on regional director roles, specializing in fitness programming, or moving into broader wellness management. Crunch Fitness’s growth offers pathways to leadership roles with greater operational responsibilities and influence over brand strategies.
Expect a blend of staff coaching, sales strategy meetings, schedule coordination, and member engagement. Balancing administrative duties with hands-on leadership ensures personal trainers perform well and members receive top-quality fitness experiences.
Crunch Fitness emphasizes a no-judgment, entertainment-focused approach, encouraging managers to foster a fun and inclusive atmosphere. Leadership here involves empowering trainers creatively while driving revenue through innovative member engagement.
Crunch offers perks like discounts on certifications, continuing education, and health benefits, nurturing development. Managers receive coaching to enhance leadership and sales skills, positioning them for potential advancement within the company’s expanding network.
Annual compensation for this role ranges from $55,000 to over $75,000, combining base pay with commission and bonuses. This package reflects both competitive local market rates and incentives tied to team performance and sales achievements.
Sales skills are crucial since Fitness Managers lead revenue-driving personal training departments. Mastering sales presentations and client consultations directly impacts the gym’s profitability and the manager’s success in motivating their team.
While some openings accept strong personal trainers, having at least two years managing or coaching staff enhances a candidate’s ability to thrive. Leadership experience ensures effective team motivation and operational success in busy fitness environments.