NexlintoFitness Manager
Company : Crunch Fitness
Location : Coopersville, MI, 49404
Job Type : Full Time
Date Posted : 5 February 2026
Fitness Manager
Department: Fitness
Reports To: General Manager / Managing Partner
Job Type: Full-Time
Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)
About Crunch:
Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.
Position Summary:
The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.
Key Responsibilities:
Leadership & Coaching
- Hire, train, and manage a team of certified personal trainers
- Conduct regular 1-on-1 meetings, team trainings, and performance reviews
- Motivate the team to meet and exceed individual and department goals
Business & Sales Management
- Achieve monthly personal training revenue goals (individual & team)
- Track key performance indicators: sessions serviced, sales conversion, retention
- Support trainers in delivering compelling consultations and sales presentations
- Drive new business through outreach, events, and member engagement
Operations & Scheduling
- Manage trainer schedules to optimize floor coverage and member support
- Ensure team follows all operational policies and safety standards
- Oversee onboarding and programming for new training clients
Member Experience
- Monitor training session quality and customer satisfaction
- Act as a resource for members with fitness questions or concerns
- Address complaints or rescheduling issues promptly and professionally
Qualifications:
- 2+ years of fitness industry or management experience preferred
- Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
- CPR/AED Certification (or willing to obtain)
- Proven leadership and sales abilities
- Strong communication, coaching, and organizational skills
- Passion for fitness and commitment to member success
Perks & Benefits:
- Base salary plus commission and bonus opportunities
- Free Crunch membership
- Discounts on certifications and continuing education
- Health and wellness benefits (eligibility may vary)
- Growth opportunities within a fast-expanding brand
Crunch is an Equal Opportunity Employer
We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.
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Frequently Asked Questions
Coopersville's fitness industry is growing steadily, with a moderate demand for Fitness Managers. Local gyms like Crunch Fitness seek leaders who can boost personal training revenue and member retention, making the market competitive but accessible for managers with solid leadership and sales skills.
Employers in Coopersville favor nationally recognized certifications such as NASM, ACE, or ISSA for Fitness Managers. Holding CPR/AED certification or willingness to obtain it also enhances prospects, reflecting local standards for trainers who lead teams effectively while ensuring safety.
Success as a Fitness Manager depends on leadership in team coaching, strong communication, and ability to drive sales through personal trainer performance. Mastery in scheduling operations and member engagement also propels upward mobility in fitness management careers.
Top Fitness Managers excel by motivating trainers to hit revenue targets while ensuring training quality and personalized member support. This dual focus creates loyal clients and sustainable business growth, blending fitness passion with strategic sales acumen.
Fitness Managers concentrate on personal training departments, focusing on staff development and session sales, whereas general gym managers oversee broader operations. This specialization demands deeper expertise in fitness coaching and client retention strategies.
Crunch Fitness combines a vibrant, no-judgment culture with opportunities for managerial growth, commission-based earnings, and free memberships. Fitness Managers here lead dynamic teams in a fun environment, aligning fitness leadership with entertainment-driven member engagement.
Crunch emphasizes a fusion of fitness and entertainment, creating an energetic atmosphere that challenges Fitness Managers to innovate in team motivation and member outreach, unlike more traditional gyms where operational routines may be the primary focus.
Fitness Managers in Coopersville can anticipate total compensation between $55,000 and $75,000 annually, combining base salary, commissions, and bonuses. Crunch Fitness's pay structure rewards performance, making earnings competitive within the local fitness management landscape.
Effective scheduling balances peak member hours with trainer availability, ensuring personal trainers are accessible during high-demand times. This strategic coordination improves session attendance, member satisfaction, and overall gym productivity.
Fitness Managers focus on leadership roles like hiring, coaching trainers, and hitting revenue goals, while Fitness Specialists primarily deliver training sessions and client consultations. Managers also handle operational tasks and business metrics, elevating their scope beyond direct fitness coaching.