NexlintoGeneral Manager
Company : Crunch Fitness
Location : Lowell, MI, 49331
Job Type : Full Time / Part Time
Date Posted : 7 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
Recent Jobs
Top searches
Employment opportunities at Crunch Fitness
Jobseekers are also searching for
Searches you may like
Trending searches in Lowell, MI
Popular Searches for General Manager
Frequently Asked Questions
Lowell's fitness sector is growing steadily, but general manager openings remain selective. Candidates with proven leadership in gym operations and community engagement often stand out. Crunch Fitness values dynamic managers who can drive sales and foster member satisfaction, making local competition focused on both operational skills and team motivation.
While a 4-year degree is favored, hands-on experience in gym management is crucial in Michigan. Certifications like CPR/AED are highly beneficial and sometimes offered by employers like Crunch Fitness. Demonstrated expertise in sales management and team leadership often holds more weight than formal certifications alone.
A Crunch Fitness general manager must blend motivational leadership with operational savvy, inspiring teams while navigating sales targets and member relations. Embracing the brand’s 'no judgment' culture, they promote inclusivity, drive revenue through innovative marketing, and ensure club standards meet health and safety regulations consistently.
In Lowell, general managers often balance broader operational duties due to smaller team sizes, requiring versatile skills from sales to facility management. Contrarily, NYC roles may focus more narrowly due to larger staff and segmented departments. Lowell’s community-driven environment emphasizes local outreach, which is a distinct operational focus.
Daily hurdles include aligning diverse teams toward membership goals, resolving member concerns swiftly, and maintaining high cleanliness and safety standards. The general manager navigates budget constraints while fostering a motivating environment, balancing administrative tasks with proactive sales initiatives tailored to community needs.
General managers at Crunch Fitness in Lowell typically earn between $65,000 and $85,000 annually, including bonuses tied to sales performance. Compensation reflects local market trends for gym management roles, combining base pay with incentives that reward leadership effectiveness and revenue growth.
At Crunch Fitness, general managers undergo ongoing training to embody the brand's inclusive 'no judgment' philosophy. They lead by example, fostering a positive workplace where collaboration is encouraged. This integration supports career advancement by emphasizing leadership development aligned with company values.
Crunch Fitness emphasizes a blend of fitness enthusiasm with entertainment, requiring managers who excel in member engagement and innovative marketing. Unlike traditional general management roles, this position demands a passion for health culture and the ability to inspire both staff and gym members in a vibrant, dynamic setting.
Prospective general managers should hone leadership, communication, and analytical skills to manage diverse departments effectively. Mastery of financial oversight, sales motivation, and technology tools like Excel enhances operational control. Equally, cultivating customer service proficiency ensures member satisfaction remains paramount.
Crunch Fitness general managers actively build partnerships and organize outreach initiatives to integrate the club within Lowell’s community. These efforts boost membership leads and brand visibility, aligning business goals with local wellness trends and fostering a welcoming space that reflects the city’s health-conscious values.