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Fitness Manager

Company : Crunch Fitness

Location : New York, NY, 10001

Job Type : Full Time

Date Posted : 6 February 2026

Crunch Fitness

Fitness Manager

Department: Fitness

Reports To: General Manager / Managing Partner

Job Type: Full-Time

Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)

About Crunch:

Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.

Position Summary:

The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.

Key Responsibilities:

Leadership & Coaching

  • Hire, train, and manage a team of certified personal trainers
  • Conduct regular 1-on-1 meetings, team trainings, and performance reviews
  • Motivate the team to meet and exceed individual and department goals

Business & Sales Management

  • Achieve monthly personal training revenue goals (individual & team)
  • Track key performance indicators: sessions serviced, sales conversion, retention
  • Support trainers in delivering compelling consultations and sales presentations
  • Drive new business through outreach, events, and member engagement

Operations & Scheduling

  • Manage trainer schedules to optimize floor coverage and member support
  • Ensure team follows all operational policies and safety standards
  • Oversee onboarding and programming for new training clients

Member Experience

  • Monitor training session quality and customer satisfaction
  • Act as a resource for members with fitness questions or concerns
  • Address complaints or rescheduling issues promptly and professionally

Qualifications:

  • 2+ years of fitness industry or management experience preferred
  • Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
  • CPR/AED Certification (or willing to obtain)
  • Proven leadership and sales abilities
  • Strong communication, coaching, and organizational skills
  • Passion for fitness and commitment to member success

Perks & Benefits:

  • Base salary plus commission and bonus opportunities
  • Free Crunch membership
  • Discounts on certifications and continuing education
  • Health and wellness benefits (eligibility may vary)
  • Growth opportunities within a fast-expanding brand

Crunch is an Equal Opportunity Employer

We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.

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Frequently Asked Questions

The NYC fitness manager market is quite competitive due to numerous gyms and wellness centers. Employers often seek candidates with strong leadership and sales skills, as well as recognized certifications. Standing out requires experience managing teams and a proven track record in driving fitness revenue and member satisfaction.

In New York, nationally recognized certifications like NASM, ACE, or ISSA are highly valued. Additionally, CPR/AED certification is often mandatory. Employers may prefer candidates with continuing education in fitness management or specialty training relevant to urban gym environments like Crunch Fitness.

Fitness Managers focus heavily on leadership, business development, and operational oversight, unlike coordinators or specialists who primarily deliver training. Managers excel at team building, sales strategy, and managing key performance indicators to drive revenue and member engagement in a fitness facility.

Fitness Managers spend more time on administrative tasks, staff management, and revenue tracking, while fitness coaches mainly focus on one-on-one member training. Managers balance operational scheduling, performance reviews, and business growth activities alongside maintaining quality member experiences.

Starting as a Fitness Manager in NYC can lead to roles such as Fitness Director, Regional Manager, or General Manager in larger fitness chains. Developing strong sales leadership, operational expertise, and team development skills can open doors to senior management or multi-location oversight positions.

Crunch Fitness emphasizes a no-judgment, fun environment blending entertainment with fitness. Fitness Managers there lead energetic teams focused on member engagement and innovative programming, differentiating the role from more traditional gyms by fostering creativity alongside operational excellence.

Crunch Fitness offers a compensation mix of base salary plus commission and bonuses, which aligns with NYC market standards for fitness management. This structure incentivizes meeting revenue goals, potentially raising total annual earnings from a base range of $55,000 to $75,000 or more.

A Fitness Manager at Crunch NYC must navigate motivating diverse trainer teams, balancing high member traffic, and maintaining service quality amid a fast-paced environment. Handling sales targets while fostering a supportive, energetic gym culture are key leadership demands unique to this dynamic setting.

Absolutely. The role hones strategic leadership, revenue management, and team coaching skills crucial for higher-level positions. Managing sales performance, operational logistics, and member satisfaction at Crunch provides a solid foundation for stepping into Fitness Director responsibilities.

In NYC, Fitness Manager salaries generally range from $50,000 to $80,000 annually, factoring in bonuses and commissions. Crunch Fitness's offer within $55,000-$75,000+ is competitive, especially with perks like free gym membership and certification discounts, balancing fixed pay with performance incentives.

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