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Fitness Manager

Company : Crunch Fitness

Location : Berkeley, CA, 94712

Job Type : Full Time

Date Posted : 3 February 2026

Crunch Fitness

Fitness Manager

Department: Fitness

Reports To: General Manager / Managing Partner

Job Type: Full-Time

Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)

About Crunch:

Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.

Position Summary:

The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.

Key Responsibilities:

Leadership & Coaching

  • Hire, train, and manage a team of certified personal trainers
  • Conduct regular 1-on-1 meetings, team trainings, and performance reviews
  • Motivate the team to meet and exceed individual and department goals

Business & Sales Management

  • Achieve monthly personal training revenue goals (individual & team)
  • Track key performance indicators: sessions serviced, sales conversion, retention
  • Support trainers in delivering compelling consultations and sales presentations
  • Drive new business through outreach, events, and member engagement

Operations & Scheduling

  • Manage trainer schedules to optimize floor coverage and member support
  • Ensure team follows all operational policies and safety standards
  • Oversee onboarding and programming for new training clients

Member Experience

  • Monitor training session quality and customer satisfaction
  • Act as a resource for members with fitness questions or concerns
  • Address complaints or rescheduling issues promptly and professionally

Qualifications:

  • 2+ years of fitness industry or management experience preferred
  • Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
  • CPR/AED Certification (or willing to obtain)
  • Proven leadership and sales abilities
  • Strong communication, coaching, and organizational skills
  • Passion for fitness and commitment to member success

Perks & Benefits:

  • Base salary plus commission and bonus opportunities
  • Free Crunch membership
  • Discounts on certifications and continuing education
  • Health and wellness benefits (eligibility may vary)
  • Growth opportunities within a fast-expanding brand

Crunch is an Equal Opportunity Employer

We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.

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Frequently Asked Questions

In Berkeley, certifications like NASM, ACE, and ISSA are highly regarded for Fitness Managers. These nationally recognized credentials demonstrate expertise, helping managers effectively lead personal trainers and gain trust from health-conscious members in competitive fitness markets.

Successful Fitness Managers motivate their teams through tailored coaching, while strategically driving personal training sales. By monitoring KPIs such as session bookings and conversion rates, they align staff performance with revenue goals, ensuring both member satisfaction and business growth.

Berkeley's wellness-focused culture has elevated the need for skilled Fitness Managers, though demand is somewhat lower than larger metro areas like Los Angeles or San Francisco. However, local gyms prioritize managers with strong leadership and sales skills to stand out in this health-conscious community.

Managers at Crunch Fitness in Berkeley leverage the brand’s unique 'no judgment' ethos by fostering inclusive environments and offering engaging team-led training. Their leadership in personal training sales and member experience helps differentiate Crunch from other gyms in the area.

Beyond managing certified trainers, Fitness Managers coordinate schedules to maximize floor coverage, handle member concerns swiftly, and implement outreach events. They also analyze sales trends and adjust strategies to meet monthly goals, ensuring smooth gym operations.

Crunch Fitness Managers blend entertainment with fitness, emphasizing fun alongside goal achievement. Unlike traditional gyms, managers here focus heavily on team motivation and innovative member engagement to maintain the brand’s lively, supportive atmosphere.

Fitness Managers at Crunch in Berkeley typically earn between $55,000 and $75,000 annually. This includes a base salary plus commission and bonuses, reflecting performance-driven pay common in fitness management roles within competitive urban markets.

Berkeley’s diverse and health-conscious community encourages Fitness Managers to adopt inclusive, member-centered leadership. Emphasizing sustainability and wellness trends, managers often tailor programs and communication styles to resonate with the city’s progressive values.

Leadership skills enable Fitness Managers to inspire personal trainers, improve team cohesion, and drive sales results. Effective leaders create positive environments that enhance member retention and elevate the overall fitness center’s reputation.

Crunch Fitness supports its Fitness Managers with perks like free gym memberships, discounts on certifications, and career growth prospects within an expanding brand. The company’s focus on fun and inclusivity also fosters a motivating workplace culture.

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