Fitness Manager
Department: Fitness
Reports To: General Manager / Managing Partner
Job Type: Full-Time
Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)
About Crunch:
Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.
Position Summary:
The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.
Key Responsibilities:
Leadership & Coaching
- Hire, train, and manage a team of certified personal trainers
- Conduct regular 1-on-1 meetings, team trainings, and performance reviews
- Motivate the team to meet and exceed individual and department goals
Business & Sales Management
- Achieve monthly personal training revenue goals (individual & team)
- Track key performance indicators: sessions serviced, sales conversion, retention
- Support trainers in delivering compelling consultations and sales presentations
- Drive new business through outreach, events, and member engagement
Operations & Scheduling
- Manage trainer schedules to optimize floor coverage and member support
- Ensure team follows all operational policies and safety standards
- Oversee onboarding and programming for new training clients
Member Experience
- Monitor training session quality and customer satisfaction
- Act as a resource for members with fitness questions or concerns
- Address complaints or rescheduling issues promptly and professionally
Qualifications:
- 2+ years of fitness industry or management experience preferred
- Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
- CPR/AED Certification (or willing to obtain)
- Proven leadership and sales abilities
- Strong communication, coaching, and organizational skills
- Passion for fitness and commitment to member success
Perks & Benefits:
- Base salary plus commission and bonus opportunities
- Free Crunch membership
- Discounts on certifications and continuing education
- Health and wellness benefits (eligibility may vary)
- Growth opportunities within a fast-expanding brand
Crunch is an Equal Opportunity Employer
We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.
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Frequently Asked Questions
Strong communication and motivational abilities top the list for Fitness Managers in Covington. Guiding a personal training team effectively, resolving member issues, and driving sales require both empathy and assertiveness to foster a thriving gym environment.
While both roles support fitness programs, a Fitness Manager focuses on team leadership, revenue targets, and operational oversight. In contrast, a Fitness Coordinator usually handles scheduling and member engagement without the broader responsibility of managing staff performance.
Fitness Managers can progress to regional director or general manager roles, especially by enhancing sales strategies and operational expertise. Certifications combined with proven leadership in facilities like Crunch Fitness often open doors to senior management positions.
Locally, certifications such as NASM, ACE, and ISSA carry significant weight for Fitness Managers. Employers in Covington often prefer candidates with CPR/AED credentials, reflecting regional safety standards and enhancing member trust.
Covington's growing wellness sector has increased demand for skilled Fitness Managers, but competition remains moderate. Candidates with leadership experience and sales aptitude, especially those familiar with Crunch Fitness's culture, tend to stand out.
Fitness Managers at Crunch Fitness in Covington can expect a combined compensation package ranging from $55,000 to over $75,000 annually, including base salary, commissions, and bonuses aligned with team and revenue performance.
Crunch Fitness offers Fitness Managers opportunities for continued education discounts, free gym memberships, and pathways for career advancement within its expanding brand, fostering both professional and personal development.
Crunch Fitness emphasizes a 'no judgment' culture that blends entertainment with fitness, requiring managers to balance motivational leadership with a fun, inclusive member experience, which differs from more traditional, performance-focused gyms.
Sales acumen is vital, as Fitness Managers must meet monthly personal training revenue goals and support their team in client consultations. Success directly impacts earnings through commissions and bonuses, making sales skills a core competency.
Managers ensure adherence to safety protocols, oversee trainer schedules for optimal coverage, and manage onboarding processes. This operational control helps maintain high service standards and a safe environment for members and staff.