NexlintoFitness Manager
Company : Crunch Fitness
Location : Cedar Springs, MI, 49319
Job Type : Full Time
Date Posted : 5 February 2026
Fitness Manager
Department: Fitness
Reports To: General Manager / Managing Partner
Job Type: Full-Time
Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)
About Crunch:
Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.
Position Summary:
The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.
Key Responsibilities:
Leadership & Coaching
- Hire, train, and manage a team of certified personal trainers
- Conduct regular 1-on-1 meetings, team trainings, and performance reviews
- Motivate the team to meet and exceed individual and department goals
Business & Sales Management
- Achieve monthly personal training revenue goals (individual & team)
- Track key performance indicators: sessions serviced, sales conversion, retention
- Support trainers in delivering compelling consultations and sales presentations
- Drive new business through outreach, events, and member engagement
Operations & Scheduling
- Manage trainer schedules to optimize floor coverage and member support
- Ensure team follows all operational policies and safety standards
- Oversee onboarding and programming for new training clients
Member Experience
- Monitor training session quality and customer satisfaction
- Act as a resource for members with fitness questions or concerns
- Address complaints or rescheduling issues promptly and professionally
Qualifications:
- 2+ years of fitness industry or management experience preferred
- Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
- CPR/AED Certification (or willing to obtain)
- Proven leadership and sales abilities
- Strong communication, coaching, and organizational skills
- Passion for fitness and commitment to member success
Perks & Benefits:
- Base salary plus commission and bonus opportunities
- Free Crunch membership
- Discounts on certifications and continuing education
- Health and wellness benefits (eligibility may vary)
- Growth opportunities within a fast-expanding brand
Crunch is an Equal Opportunity Employer
We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.
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Frequently Asked Questions
In Cedar Springs, a Fitness Manager drives the personal training staff’s performance by coaching, setting clear goals, and fostering motivation. This leadership directly impacts revenue and member satisfaction in gym environments like Crunch Fitness, where team synergy is crucial for hitting monthly targets.
National certifications such as NASM, ACE, or ISSA are highly regarded locally, enhancing trust and authority for fitness managers. In Michigan’s fitness market, CPR/AED certification is often required or encouraged to ensure safety standards are met in gyms like Crunch Fitness.
Cedar Springs fitness managers often navigate smaller community dynamics, balancing personalized member engagement with business growth. Competition with nearby gym chains and tailoring programs to local preferences require adaptable leadership and strategic scheduling.
Fitness Managers broaden their impact by leading teams and managing business performance, unlike trainers who focus on one-on-one coaching. This role blends operational oversight, sales strategy, and staff development, offering a path to leadership and higher earning potential.
Fitness Managers coordinate trainer schedules, monitor sales metrics, and ensure training quality while directly handling member concerns. They also spearhead team development and business growth initiatives, making their role pivotal beyond standard fitness coaching.
Crunch Fitness emphasizes a fun, judgment-free atmosphere, so Fitness Managers not only lead but also create engaging member experiences. This involves innovative training programs and community events that blend fitness with entertainment, boosting member retention.
Given Crunch Fitness’s growth, Fitness Manager roles are sought-after locally. Candidates should prepare to demonstrate leadership, sales acumen, and a genuine passion for fitness, showcasing how they can enhance both team performance and member engagement.
Fitness Managers at Crunch in Cedar Springs typically earn between $55,000 and $75,000 annually, combining base pay with commission and bonuses. This reflects local market trends and incentives aligned with achieving personal training revenue targets.
Crunch offers career advancement opportunities backed by education discounts and ongoing training. Fitness Managers benefit from a culture promoting leadership development, enabling them to expand their skills and potentially move into regional or higher management roles.
Successful Fitness Managers at Crunch display strong communication, motivational skills, and the ability to coach personal trainers effectively. They balance operational management with empathy to cultivate a thriving team environment that aligns with Crunch’s inclusive brand values.