NexlintoFitness Manager
Company : Crunch Fitness
Location : Richmond, CA, 94850
Job Type : Full Time
Date Posted : 3 February 2026
Fitness Manager
Department: Fitness
Reports To: General Manager / Managing Partner
Job Type: Full-Time
Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)
About Crunch:
Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.
Position Summary:
The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.
Key Responsibilities:
Leadership & Coaching
- Hire, train, and manage a team of certified personal trainers
- Conduct regular 1-on-1 meetings, team trainings, and performance reviews
- Motivate the team to meet and exceed individual and department goals
Business & Sales Management
- Achieve monthly personal training revenue goals (individual & team)
- Track key performance indicators: sessions serviced, sales conversion, retention
- Support trainers in delivering compelling consultations and sales presentations
- Drive new business through outreach, events, and member engagement
Operations & Scheduling
- Manage trainer schedules to optimize floor coverage and member support
- Ensure team follows all operational policies and safety standards
- Oversee onboarding and programming for new training clients
Member Experience
- Monitor training session quality and customer satisfaction
- Act as a resource for members with fitness questions or concerns
- Address complaints or rescheduling issues promptly and professionally
Qualifications:
- 2+ years of fitness industry or management experience preferred
- Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
- CPR/AED Certification (or willing to obtain)
- Proven leadership and sales abilities
- Strong communication, coaching, and organizational skills
- Passion for fitness and commitment to member success
Perks & Benefits:
- Base salary plus commission and bonus opportunities
- Free Crunch membership
- Discounts on certifications and continuing education
- Health and wellness benefits (eligibility may vary)
- Growth opportunities within a fast-expanding brand
Crunch is an Equal Opportunity Employer
We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.
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Frequently Asked Questions
In Richmond, CA, top fitness managers often have certifications like NASM, ACE, or ISSA. These credentials boost credibility and show commitment to modern training methods, aligning with local gym standards and increasing employability in competitive fitness hubs.
Richmond's fitness management roles are moderately competitive, balancing urban demand and suburban availability. While not as saturated as San Francisco, candidates still face strong competition due to the area's growing health-conscious population and expanding fitness centers.
Effective communication, motivational coaching, and strategic business acumen are crucial. A Fitness Manager must inspire trainers, optimize team performance, and drive revenue growth, blending operational oversight with a passion for member success to thrive.
Yes, sales expertise is valuable for driving personal training revenue and member engagement. However, pairing this with fitness knowledge and team leadership skills enhances effectiveness in managing staff and delivering exceptional member experiences.
Unlike coordinators who focus on scheduling and member support, Fitness Managers lead training teams, manage revenue targets, handle staff development, and ensure overall service quality, blending hands-on leadership with strategic business responsibilities.
Crunch Fitness emphasizes a 'no judgment' culture blending entertainment with fitness. Managers here not only oversee operations but also foster a fun, inclusive atmosphere, encouraging innovation in member engagement beyond traditional gym management.
Crunch Fitness offers clear career progression within its expanding brand, including access to certification discounts and leadership roles, supporting managers' professional development in a dynamic, supportive environment unlike many local competitors.
Fitness Managers in Richmond can anticipate earnings between $55,000 and $75,000 annually, combining base salary with commission and bonuses. Crunch Fitness's compensation reflects local market trends, rewarding performance and leadership in personal training.
Richmond's accessible location and supportive community foster manageable commutes and a collaborative environment. Fitness Managers benefit from local talent pools and member diversity, making day-to-day operations dynamic and community-focused.
Focusing on personal training revenue, session retention rates, and successful sales conversions is critical. Tracking these KPIs helps managers optimize team productivity and enhance member satisfaction, aligning with Crunch’s energetic and results-driven culture.