NexlintoGeneral Manager
Company : Crunch Fitness
Location : Wyoming, MI, 49519
Job Type : Full Time / Part Time
Date Posted : 7 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
In Wyoming, MI, General Managers balance community-focused leadership with operational oversight, often fostering close member relationships. Unlike larger cities, they may handle broader responsibilities due to smaller team sizes, emphasizing hands-on management while driving membership growth in a tight-knit local market.
Strong communication, adaptability, and motivational skills are critical for leading diverse teams at Crunch Fitness. The ability to enforce policies while nurturing a positive, inclusive atmosphere ensures high staff morale and member satisfaction, crucial for sustaining gym operations and meeting revenue targets.
Many General Managers progress to regional or corporate leadership roles, such as Regional Manager or Director of Operations. Others pivot toward specialized areas like fitness programming or franchise development, leveraging their comprehensive management experience gained from overseeing multi-department gym operations.
Wyoming's fitness sector is growing steadily, leading to moderate competition for General Manager roles. Candidates with proven leadership and fitness industry background stand out, especially those familiar with Crunch Fitness’s culture emphasizing community and inclusive wellness.
Wyoming's manageable traffic and suburban layout support reasonable commute times for General Managers. The role demands flexible hours, including evenings and weekends, but offers perks like free gym access and paid time off to encourage balanced personal and professional life.
While national certifications suffice, having CPR/AED recertification—offered complimentary by Crunch Fitness—is beneficial. Local familiarity with Michigan’s health and safety regulations also strengthens managerial readiness, demonstrating commitment to member and staff well-being.
Crunch Fitness blends fitness with entertainment, requiring General Managers to not only oversee operations but also foster a judgment-free, lively environment. This means embracing creativity and inclusivity while driving sales, which differs from traditional gym management focused solely on fitness.
Crunch Fitness provides competitive compensation, bonus structures, and state-of-the-art resources enabling General Managers to meet targets effectively. Regular training, clear SOPs, and leadership support create a framework that empowers managers to optimize club performance and member satisfaction.
General Managers in Wyoming typically earn between $60,000 and $80,000 annually, varying by experience and performance. Crunch Fitness offers competitive pay with added bonuses, aligning with regional standards for gym management roles to attract skilled leaders.
Focusing on motivating sales teams, implementing lead generation strategies, and integrating personal training packages are key. Regular performance reviews and community outreach also amplify membership growth, ensuring sales targets align with Crunch’s dynamic fitness-entertainment brand.