Fitness Manager
Department: Fitness
Reports To: General Manager / Managing Partner
Job Type: Full-Time
Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)
About Crunch:
Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.
Position Summary:
The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.
Key Responsibilities:
Leadership & Coaching
- Hire, train, and manage a team of certified personal trainers
- Conduct regular 1-on-1 meetings, team trainings, and performance reviews
- Motivate the team to meet and exceed individual and department goals
Business & Sales Management
- Achieve monthly personal training revenue goals (individual & team)
- Track key performance indicators: sessions serviced, sales conversion, retention
- Support trainers in delivering compelling consultations and sales presentations
- Drive new business through outreach, events, and member engagement
Operations & Scheduling
- Manage trainer schedules to optimize floor coverage and member support
- Ensure team follows all operational policies and safety standards
- Oversee onboarding and programming for new training clients
Member Experience
- Monitor training session quality and customer satisfaction
- Act as a resource for members with fitness questions or concerns
- Address complaints or rescheduling issues promptly and professionally
Qualifications:
- 2+ years of fitness industry or management experience preferred
- Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
- CPR/AED Certification (or willing to obtain)
- Proven leadership and sales abilities
- Strong communication, coaching, and organizational skills
- Passion for fitness and commitment to member success
Perks & Benefits:
- Base salary plus commission and bonus opportunities
- Free Crunch membership
- Discounts on certifications and continuing education
- Health and wellness benefits (eligibility may vary)
- Growth opportunities within a fast-expanding brand
Crunch is an Equal Opportunity Employer
We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.
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Frequently Asked Questions
Eastlake's fitness sector is growing steadily, but competition for Fitness Manager roles remains moderate. Crunch Fitness attracts candidates passionate about leadership and sales, making preparation around personal trainer management and revenue skills crucial to stand out locally.
Locally, certifications such as NASM, ACE, and ISSA are highly valued for Fitness Manager roles. Combining these with CPR/AED credentials enhances employability, especially at clubs like Crunch Fitness that emphasize qualified leadership and safety standards.
Mastery in motivating teams, sales strategy execution, and client engagement are vital for a Fitness Manager. Excelling at scheduling, performance tracking, and personalized coaching drives both trainer success and overall gym profitability.
Advancement often leads to regional management or fitness director roles, overseeing multiple locations or broader operational functions. Building strong leadership and business acumen as a Fitness Manager paves the way for these higher-responsibility positions.
Successful managers integrate scheduling efficiency and adherence to policies with active member engagement. Addressing concerns promptly while supporting trainers ensures sessions meet quality standards, fostering member satisfaction and retention.
Crunch Fitness blends fitness with entertainment, creating a no-judgment environment. This culture means Fitness Managers lead with a focus on fun member experiences alongside driving sales, differentiating it from more traditional gym management roles.
Yes, Crunch Fitness supplements base salary with commissions and bonuses, potentially earning Fitness Managers $55,000 to $75,000 annually. Additional perks include free gym membership and discounts on certifications, enhancing total compensation.
A frequent misconception is that Fitness Managers only oversee trainers. In reality, they juggle sales goals, operational scheduling, member relations, and staff development, requiring a multifaceted skill set beyond simple supervision.
Eastlake generally offers competitive salaries aligned with local living costs, often lower than NYC’s higher wage scale. However, benefits like bonuses and free memberships remain attractive, balancing compensation with community-oriented work culture.
Effective communication, motivational coaching, and strategic sales expertise are key. Crunch Fitness managers thrive by fostering supportive environments where trainers feel empowered to deliver personalized, goal-driven member experiences.