NexlintoGeneral Manager
Company : Crunch Fitness
Location : Cheshire, CT, 06411
Job Type : Full Time / Part Time
Date Posted : 13 February 2026
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
In Cheshire, CT, a General Manager must skillfully align sales goals with staff engagement by fostering a collaborative environment and setting clear performance metrics. This balance ensures revenue growth while maintaining high morale and productivity within the gym setting.
Strong communication, decisive problem-solving, and the ability to inspire diverse teams are vital. A General Manager must also excel in organizing cross-departmental operations to uphold service standards and drive membership growth in a dynamic gym environment.
Many General Managers advance to regional or area leadership roles, overseeing multiple locations. Others may transition into corporate strategy, marketing, or operations director positions, leveraging their hands-on management experience within fitness or retail sectors.
Yes, Connecticut’s regulatory environment, local competition, and customer expectations require managers to be adept at compliance, community engagement, and tailoring promotions. Additionally, regional economic factors influence staffing and membership retention strategies.
Cheshire, CT, shows moderate demand for experienced General Managers in fitness and retail sectors. Candidates with proven leadership and local industry knowledge tend to have an edge due to competition from established gyms and wellness centers.
Crunch Fitness emphasizes a 'no judgment' culture blending fitness with entertainment, so the General Manager must prioritize creating an inclusive, motivating atmosphere alongside strong operational and sales leadership, differing from more traditional gym models.
Managers at Crunch Fitness leverage creative community outreach, dynamic marketing campaigns, and integrate personal training upsells to meet revenue goals, all while fostering team collaboration and maintaining high service standards.
General Managers in this region usually earn between $70,000 and $90,000 annually, depending on experience and performance. Bonuses tied to membership and revenue targets can significantly enhance total compensation.
Certifications like CPR/AED, fitness industry management courses, and proficiency in business software such as Microsoft Excel add value. Strong interpersonal and sales management skills are equally critical for standing out locally.
Key focuses include enforcing safety protocols, maintaining cleanliness, overseeing multi-department coordination, and ensuring a welcoming environment that aligns with Crunch’s inclusive philosophy, all crucial to member satisfaction and retention.