NexlintoGeneral Manager
Company : Crunch Fitness
Location : Montevallo, AL, 35115
Job Type : Full Time / Part Time
Date Posted : 6 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Crunch Fitness blends entertainment with fitness, so as a General Manager in Montevallo, you’ll lead operations with a focus on creating a welcoming, 'no judgment' environment. Unlike traditional gyms, you balance community engagement, sales growth, and team motivation within a unique culture that celebrates diversity and fun.
Strong communication, decisive problem-solving, and the ability to inspire diverse teams are crucial. Managing sales, marketing, fitness, and accounting requires adaptability and a hands-on leadership style to ensure operational efficiency and member satisfaction in a dynamic gym setting.
A General Manager often progresses to regional or franchise leadership roles, leveraging experience in multi-department oversight and revenue growth. Developing skills in financial management, marketing strategies, and team building can open pathways to executive positions within fitness chains or corporate wellness enterprises.
General Managers in Montevallo’s fitness industry typically earn between $55,000 and $75,000 annually, influenced by experience and gym size. Bonuses tied to sales targets and membership growth often supplement base pay, reflecting performance-driven culture in health and wellness management.
Montevallo shows moderate demand for experienced General Managers as local fitness centers expand. Candidates with proven leadership, sales acumen, and operational expertise in health clubs tend to stand out, especially those familiar with community engagement and managing diverse teams.
Day-to-day involves balancing staff coordination, member experience, sales initiatives, and facility maintenance. You’ll prioritize team meetings, monitor financial performance, and address member feedback swiftly, ensuring the club operates smoothly while fostering an inclusive and motivating atmosphere.
Crunch provides structured marketing campaigns, lead management tools, and ongoing training to empower General Managers. Emphasis on community outreach and partnerships helps boost membership, while performance incentives encourage innovative approaches to hitting sales and personal training revenue targets.
Balancing the gym's 'no judgment' culture with operational goals requires nuanced leadership. Challenges include maintaining high cleanliness and safety standards, motivating a diverse sales team, and integrating fitness programming with entertainment elements to keep members engaged and loyal.
Crunch relies on digital lead tracking, sales reporting, and scheduling software to streamline operations. Proficiency in Microsoft Office complements these tools, allowing General Managers to monitor key metrics, manage payroll, and coordinate marketing efforts efficiently within a data-driven environment.
Crunch’s inclusive philosophy, combined with competitive benefits like free gym access and health insurance, creates an attractive package. The focus on fun, teamwork, and professional growth sets it apart, offering a fulfilling leadership experience in a welcoming community-focused fitness brand.