NexlintoGeneral Manager
Company : Crunch Fitness
Location : Coopersville, MI, 49404
Job Type : Full Time / Part Time
Date Posted : 7 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Effective leadership as a General Manager at Crunch Fitness directly influences member satisfaction by fostering a positive team environment, ensuring operational excellence, and promptly resolving concerns. This hands-on approach supports the 'no judgments' culture, enhancing overall member engagement and retention in Coopersville, MI.
Managing a gym in Coopersville requires balancing community engagement with operational efficiency. Challenges include adapting to local member preferences, maintaining high cleanliness standards, and navigating regional market competition, all while motivating staff to meet sales and service goals specific to this Michigan locale.
Possessing a bachelor's degree alongside 4+ years in gym management can fast-track advancement. Mastery in team leadership, sales strategies, and financial oversight, coupled with strong communication skills, positions General Managers for higher regional or multi-site roles within health and wellness sectors.
General management roles in Coopersville's fitness sector are moderately competitive, driven by a growing emphasis on health and wellness. Candidates with proven sales leadership and operational expertise stand out, especially when familiar with community outreach and local marketing strategies that Crunch Fitness values.
Crunch Fitness’s General Manager role stands out by combining fitness with entertainment under a 'no judgments' philosophy. This culture demands leaders who excel in motivating diverse teams, driving innovative sales initiatives, and sustaining a welcoming member experience unique to the brand's energetic environment.
Crunch Fitness equips General Managers with competitive bonuses and advanced operational tools, enabling them to meet membership goals without compromising the club’s fun and inclusive atmosphere. Regular team coaching and community engagement help sustain a thriving environment aligned with the brand’s ethos.
General Managers in Coopersville fitness centers typically earn between $65,000 and $85,000 annually, factoring in bonuses. This range reflects regional economic conditions, industry standards, and the comprehensive responsibilities at Crunch Fitness, including sales leadership and operational management.
A General Manager in training should focus on mastering leadership skills, understanding gym operations, and learning to motivate sales teams effectively. Engaging with community outreach and familiarizing themselves with Crunch’s unique culture helps align their approach with company goals in Coopersville.
Certifications like CPR/AED recertifications are often essential, complemented by management courses tailored to health clubs. In Michigan, programs emphasizing wellness leadership and customer service excellence are highly regarded, enhancing a General Manager’s ability to deliver superior facility experiences.
A typical day involves coordinating departments such as fitness and marketing, conducting sales meetings, resolving member issues, and reviewing financial reports. Balancing hands-on team coaching with strategic planning ensures operational standards and membership goals are consistently achieved.