NexlintoGeneral Manager
Company : Crunch Fitness
Location : Chelsea, AL, 35043
Job Type : Full Time / Part Time
Date Posted : 6 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Chelsea’s fitness sector is growing steadily, creating a moderate competition for General Manager positions at Crunch Fitness. Candidates with strong leadership and gym management experience often stand out, given the area's increasing demand for health and wellness professionals.
Yes, this role actively supports local outreach and partnerships. A General Manager at Crunch Fitness in Chelsea is encouraged to foster community ties, which helps expand membership and enhances the gym’s presence in the area.
General Managers often progress into regional or area leadership roles, overseeing multiple locations. Gaining expertise in sales, operations, and team development at Crunch Fitness can open doors to executive roles within health and recreation sectors.
Strong communication, motivational skills, and strategic decision-making are critical. A successful General Manager inspires teams, drives membership growth, and maintains operational excellence, all vital for a thriving gym environment.
General Managers hold full responsibility for finances, operations, and staff leadership, while Assistant General Managers typically support daily activities and report to the General Manager. The former requires broader strategic oversight and business acumen.
In Chelsea, General Managers at fitness centers like Crunch Fitness typically earn between $65,000 and $85,000 annually. Compensation often includes bonuses tied to membership growth and operational targets, reflecting performance.
Crunch Fitness emphasizes a 'no judgment' culture blending fitness with entertainment, fostering a dynamic workplace. General Managers here engage with innovative programs and benefit from comprehensive perks uncommon in traditional gyms.
Indeed, Crunch Fitness offers access to advanced training facilities and ongoing leadership development, ensuring General Managers remain equipped with the latest industry tools and management techniques to excel.
Tech skills are increasingly vital, especially proficiency in Microsoft Word and Excel, to manage budgets, track memberships, and analyze performance metrics effectively in this data-driven operational role.
Balancing revenue goals with member satisfaction, maintaining high cleanliness and safety standards, and leading a diverse team can be demanding. Adapting to local member preferences and competition also requires strategic focus.