NexlintoGeneral Manager
Company : Crunch Fitness
Location : Easton, CT, 06612
Job Type : Full Time / Part Time
Date Posted : 8 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Crunch Fitness emphasizes a 'no judgments' culture blending fitness with entertainment, requiring a General Manager to foster a welcoming environment while driving sales and operations. This contrasts with traditional gyms where management might focus more strictly on metrics rather than community engagement and inclusive culture.
Strong communication, proactive decision-making, and the ability to motivate diverse teams are vital. The role demands balancing operational oversight, sales management, and member satisfaction, making adaptability and team-building skills crucial for success in such a dynamic fitness environment.
Managing fluctuating membership demands, coordinating cross-departmental operations, and maintaining high service standards are frequent challenges. At Crunch Fitness, promoting a fun, inclusive atmosphere while meeting financial targets adds complexity to daily management tasks.
While not always mandatory, certifications like CPR/AED and fitness management credentials are preferred. Easton employers, including Crunch Fitness, value candidates with health and safety certifications to ensure compliance and member well-being.
Competition is moderate to high given Easton’s growing health-conscious community. Candidates with proven club management experience and strong leadership skills, particularly in innovative brands like Crunch Fitness, tend to stand out in this market.
General Managers in Easton typically earn between $65,000 and $85,000 annually, depending on experience and performance bonuses. Crunch Fitness offers competitive pay alongside benefits like health insurance, gym membership, and employee discounts.
The company provides ongoing training, leadership opportunities, and access to state-of-the-art facilities. General Managers benefit from mentorship by regional managers and a culture encouraging innovation, which helps enhance skills and career progression within the fitness industry.
Beyond standard operations, Crunch Fitness GMs oversee vibrant marketing campaigns, community outreach, and integrate personal training sales initiatives. This role requires balancing traditional management with innovative fitness entertainment, making operational duties more diverse.
The 'no judgments' philosophy encourages managers to foster inclusivity and member engagement, shaping decisions around team motivation, customer service excellence, and creating a welcoming atmosphere, which directly impacts retention and club reputation.
Crunch Fitness combines entertainment with fitness, requiring managers to not only meet financial objectives but also curate an enjoyable, judgment-free environment. This dual focus on fun and performance demands a unique blend of leadership, sales acumen, and community-building skills.