General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Success as a General Manager at a fitness club like Crunch Fitness depends on strong communication, motivational skills, and the ability to balance operational oversight with team empowerment. Effective leaders drive sales performance while fostering an inclusive culture aligned with health and wellness values.
Unlike standard retail or restaurant management, Crunch’s General Managers integrate fitness industry knowledge with entertainment-driven member engagement. This hybrid focus requires managing fitness programs, personal training revenue, and community outreach alongside traditional sales and operational tasks.
In Crandall, Texas, General Managers often advance into regional leadership or franchise ownership roles within growing fitness chains. The area’s expanding wellness market supports upward mobility through demonstrated success in operational excellence and revenue growth.
While a four-year degree and gym management experience are valued, certifications like CPR/AED are often required or provided. Local employers also appreciate candidates with leadership training or fitness industry credentials relevant to maintaining high operational standards.
Crandall’s fitness sector is growing steadily, but demand for experienced General Managers remains high, leading to competitive hiring. Candidates with proven leadership and sales management skills stand out in this moderately competitive local market.
Crunch Fitness offers its General Managers access to cutting-edge training equipment, a bonus structure aligned with sales targets, and free gym memberships. The company’s ‘no judgment’ approach fosters a vibrant work culture encouraging innovation and member satisfaction.
The General Manager role is pivotal in executing Crunch Fitness’s strategy by leading sales initiatives, optimizing operational processes, and enhancing member experience, all while aligning club performance with franchise goals and community engagement efforts.
General Managers at Crunch Fitness in Crandall typically earn between $65,000 and $85,000 annually, reflecting the region’s market rates for fitness management roles. This range includes base salary plus performance-related bonuses tied to membership and revenue targets.
Beyond competitive pay, Crunch Fitness provides benefits such as health insurance, paid time off, complimentary gym access, and ongoing CPR/AED recertifications, supporting both employee wellness and continuous skill development.
Expect a multifaceted role balancing administrative duties, team leadership, sales oversight, and facility management. The position demands proactive problem-solving and a commitment to fostering a welcoming fitness environment that drives community engagement.