Fitness Manager
Department: Fitness
Reports To: General Manager / Managing Partner
Job Type: Full-Time
Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)
About Crunch:
Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.
Position Summary:
The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.
Key Responsibilities:
Leadership & Coaching
- Hire, train, and manage a team of certified personal trainers
- Conduct regular 1-on-1 meetings, team trainings, and performance reviews
- Motivate the team to meet and exceed individual and department goals
Business & Sales Management
- Achieve monthly personal training revenue goals (individual & team)
- Track key performance indicators: sessions serviced, sales conversion, retention
- Support trainers in delivering compelling consultations and sales presentations
- Drive new business through outreach, events, and member engagement
Operations & Scheduling
- Manage trainer schedules to optimize floor coverage and member support
- Ensure team follows all operational policies and safety standards
- Oversee onboarding and programming for new training clients
Member Experience
- Monitor training session quality and customer satisfaction
- Act as a resource for members with fitness questions or concerns
- Address complaints or rescheduling issues promptly and professionally
Qualifications:
- 2+ years of fitness industry or management experience preferred
- Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
- CPR/AED Certification (or willing to obtain)
- Proven leadership and sales abilities
- Strong communication, coaching, and organizational skills
- Passion for fitness and commitment to member success
Perks & Benefits:
- Base salary plus commission and bonus opportunities
- Free Crunch membership
- Discounts on certifications and continuing education
- Health and wellness benefits (eligibility may vary)
- Growth opportunities within a fast-expanding brand
Crunch is an Equal Opportunity Employer
We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.
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Frequently Asked Questions
Belding's fitness management market is moderately competitive, with local gyms like Crunch Fitness seeking leaders who can drive personal training sales and enhance member experiences. Networking within community fitness events can improve your chances of landing a fitness manager role in this region.
In Michigan, certifications such as NASM, ACE, or ISSA are highly regarded for fitness managers, reflecting industry standards. Additionally, CPR/AED certification is often a must-have, ensuring safety compliance in fitness centers like Crunch Fitness.
A fitness manager excels through leadership, sales strategy, and team coaching, going beyond routine tasks. They must motivate trainers, manage KPIs like session retention, and skillfully handle operational scheduling, setting them apart from general fitness staff.
Starting as a fitness manager can lead to opportunities like regional fitness director or general manager roles. Building expertise in sales, team leadership, and operational strategy opens doors to senior management positions within expanding gym brands.
Daily responsibilities balance between coaching personal trainers, analyzing sales metrics, managing session quality, and coordinating schedules. A fitness manager ensures smooth operations while fostering a motivating environment for staff and gym members alike.
Crunch Fitness provides fitness managers with a combination of base salary plus commission and bonuses, alongside free gym memberships and discounts on certifications. This blend encourages professional growth and personal health, enhancing job satisfaction.
Crunch’s no-judgment, fun-focused culture requires fitness managers to emphasize member engagement and team motivation. Managers are expected to cultivate an entertaining yet results-driven atmosphere, aligning leadership style with Crunch’s brand values.
Fitness managers at Crunch Fitness in Belding typically earn between $55,000 and $75,000 annually, combining base salary with commission and bonus incentives. This range reflects both leadership responsibilities and sales performance in the fitness industry.
Fitness management roles in Belding generally offer structured full-time schedules with some flexibility to accommodate team and member needs. Employers like Crunch Fitness often balance operational demands with wellness initiatives to foster positive work-life integration.
Michigan shows steady demand for fitness managers, driven by growing health awareness and gym memberships. While not as saturated as major metro areas, the state offers multiple openings in community gyms and chains, making it a promising market for fitness career seekers.