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Fitness Manager

Company : Crunch Fitness

Location : Burlingame, CA, 94010

Job Type : Full Time

Date Posted : 3 February 2026

Crunch Fitness

Fitness Manager

Department: Fitness

Reports To: General Manager / Managing Partner

Job Type: Full-Time

Compensation: Base Salary + Commission + Bonus (Total Potential: $55,000–$75,000+ annually)

About Crunch:

Crunch is a No Judgment Gym that believes in fusing fitness with entertainment. We’re passionate about helping people reach their goals while having fun. Our Fitness Managers lead teams of dedicated personal trainers and help members live stronger, healthier lives.

Position Summary:

The Fitness Manager is responsible for leading the Personal Training department, driving revenue through team performance, and ensuring an outstanding member experience. This leader coaches, develops, and motivates the training staff while managing key business metrics and service quality.

Key Responsibilities:

Leadership & Coaching

  • Hire, train, and manage a team of certified personal trainers
  • Conduct regular 1-on-1 meetings, team trainings, and performance reviews
  • Motivate the team to meet and exceed individual and department goals

Business & Sales Management

  • Achieve monthly personal training revenue goals (individual & team)
  • Track key performance indicators: sessions serviced, sales conversion, retention
  • Support trainers in delivering compelling consultations and sales presentations
  • Drive new business through outreach, events, and member engagement

Operations & Scheduling

  • Manage trainer schedules to optimize floor coverage and member support
  • Ensure team follows all operational policies and safety standards
  • Oversee onboarding and programming for new training clients

Member Experience

  • Monitor training session quality and customer satisfaction
  • Act as a resource for members with fitness questions or concerns
  • Address complaints or rescheduling issues promptly and professionally

Qualifications:

  • 2+ years of fitness industry or management experience preferred
  • Current nationally recognized Personal Training certification (NASM, ACE, ISSA, etc.)
  • CPR/AED Certification (or willing to obtain)
  • Proven leadership and sales abilities
  • Strong communication, coaching, and organizational skills
  • Passion for fitness and commitment to member success

Perks & Benefits:

  • Base salary plus commission and bonus opportunities
  • Free Crunch membership
  • Discounts on certifications and continuing education
  • Health and wellness benefits (eligibility may vary)
  • Growth opportunities within a fast-expanding brand

Crunch is an Equal Opportunity Employer

We value diversity and believe in a workplace where everyone can be their authentic selves. All qualified applicants are encouraged to apply.

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Frequently Asked Questions

In Burlingame, certifications like NASM, ACE, or ISSA are highly regarded for Fitness Managers. These credentials validate expertise and leadership in personal training, enhancing trust among gym members and employers like Crunch Fitness, where certified leadership is crucial for team and revenue growth.

Crunch Fitness emphasizes a fun, no-judgment culture, so Fitness Managers here focus heavily on motivating trainers to create engaging, enjoyable member experiences. This contrasts with more traditional gyms in Burlingame, where management might prioritize strict routines over entertainment-driven fitness.

Fitness Managers balance scheduling, coaching, and sales oversight daily. They ensure trainers meet revenue targets, maintain session quality, and foster member satisfaction. Keeping the team motivated and aligning operational tasks with business goals are constant, dynamic challenges.

Yes, Burlingame's expanding fitness market, fueled by health-conscious residents, has increased openings for Fitness Managers. Facilities like Crunch Fitness are actively seeking leaders who can drive trainer performance and member engagement amid growing competition.

Fitness Manager salaries at Crunch Fitness typically range from $55,000 to $75,000 annually, combining base pay with commissions and bonuses. This package reflects the role’s leadership and sales responsibilities within a competitive Bay Area fitness market.

At Crunch Fitness, a Fitness Manager doesn't just oversee operations but also inspires trainers through continuous coaching and performance feedback. The role blends business savvy with a passion for fun fitness, aligning team efforts to engage members actively and exceed sales goals.

Success at Crunch requires strong leadership, sales acumen, and communication skills. Fitness Managers must adeptly motivate trainers, analyze key metrics, and ensure excellent member experiences, all while fostering a positive, inclusive gym environment.

Burlingame's location near San Francisco offers good transit options but can involve traffic during peak hours. Fitness Managers should consider flexible scheduling or carpooling to minimize commute stress, which helps maintain energy levels for managing busy gym environments.

Employers in Burlingame highly value nationally recognized certifications like NASM or ACE, along with CPR/AED training. Compliance with these standards ensures safety and professionalism, often making candidates more competitive in the local job market.

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