Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
In Long Branch, NJ, employers highly regard certifications like NASM, ACE, or ACSM for personal trainers. These credentials ensure trainers possess up-to-date knowledge, helping them safely guide clients through tailored fitness plans, which is essential to succeed in competitive gyms such as Crunch Fitness.
Long Branch offers a growing market for personal trainers, with demand rising due to increased fitness awareness. While NYC and Boston have larger populations and more opportunities, Long Branch presents less competition and a close-knit community, making it attractive for trainers seeking impactful client relationships.
Successful personal trainers combine exercise expertise with motivational coaching, nutritional guidance, and progress tracking. Strong communication, adaptability, and client engagement skills are crucial to customize workouts and inspire diverse fitness levels, enhancing member retention and overall success.
Absolutely. Many personal trainers evolve into head coaches, fitness managers, or wellness consultants. Building experience in client management, program design, and leadership at places like Crunch Fitness opens doors to career growth and specialization in niches such as rehabilitation or sports conditioning.
Unlike group instructors, personal trainers deliver one-on-one coaching tailored to individual goals, demonstrating proper technique, adjusting exercises, and monitoring progress. They also provide nutrition advice and maintain detailed client records to ensure ongoing improvements and safety.
Crunch Fitness personal trainers embody the T.R.A.I.N. values—timely, ready, attentive, inspiring, and noble—by delivering punctual sessions, preparing personalized plans, being fully engaged during workouts, motivating clients consistently, and upholding integrity, fostering a supportive gym atmosphere.
Yes, trainers enjoy complimentary gym access, commission on training packages and supplements, plus discounts on nutrition products. This blend of financial incentives and exclusive club benefits cultivates a rewarding work environment focused on health and career advancement.
Personal trainers in Long Branch typically earn between $40,000 and $60,000 annually, factoring in base pay plus commissions from personal training and supplement sales. Crunch Fitness offers competitive compensation aligned with local market rates and performance incentives.
Crunch Fitness requires their personal trainers to work solely within their franchise locations to maintain consistent service quality and brand integrity. This exclusivity ensures clients receive dedicated attention and reinforces the trainer’s commitment to the company’s fitness philosophy.
Crunch Fitness combines serious workouts with a fun, inclusive vibe, offering personal trainers a high-energy environment supported by top-tier equipment and diverse group classes. Trainers benefit from career development opportunities while engaging members through innovative fitness experiences.