Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Hudsonville's fitness industry is growing steadily, with Crunch Fitness and other gyms actively hiring personal trainers. While demand is moderate, candidates with certifications and client engagement skills stand out, making it a promising locale for personal trainer opportunities.
Fitness centers in Hudsonville typically favor accredited CPT credentials, such as NASM or ACE certifications. Local employers also value trainers who can offer comprehensive programs including nutrition guidance alongside exercise coaching.
Personal trainers often juggle session planning, progress tracking, and equipment maintenance. Administrative tasks like scheduling with tools such as Google Calendar and client note updates are crucial to ensure personalized and effective training outcomes.
Strong communication to motivate clients, expertise in exercise technique, and time management are essential. Additionally, a passion for health and the ability to customize diverse fitness programs set successful trainers apart.
Starting as a personal trainer can lead to roles like head coach or fitness director. Gaining experience in client acquisition and program design at reputable gyms, such as Crunch Fitness, creates opportunities for advancement and specialization.
Crunch Fitness provides complimentary gym access, competitive pay with commissions on packages, plus discounts on supplements. The lively atmosphere and career progression options create an engaging environment for trainers passionate about fitness.
Crunch coaches focus heavily on member retention and club success, combining training with community events and education. This holistic approach builds stronger client relationships beyond standard workout sessions.
Personal trainers in Hudsonville typically earn between $40,000 and $55,000 annually, factoring in base pay plus commissions. Crunch Fitness offers competitive compensation aligned with market rates, complemented by performance-based incentives.
Crunch Fitness requires trainers to conduct all sessions exclusively within their clubs to maintain quality standards and brand consistency, ensuring clients receive the full Crunch experience.