Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Circle Pines offers a steady demand for personal trainers due to its active community and growing fitness culture. While not as saturated as major metro areas, trainers here benefit from close-knit client relationships and less competition, making it easier to establish a loyal client base compared to larger markets.
Minnesota gyms often favor certifications from accredited bodies such as NASM, ACE, or ACSM. Holding a Certified Personal Trainer (CPT) credential improves credibility and aligns with state health standards, boosting chances to work at reputable clubs like Crunch Fitness in Circle Pines.
Beyond certification, mastering motivational coaching and nutrition basics is crucial. Strong communication skills and the ability to customize programs for diverse fitness levels help trainers stand out. Staying updated with fitness trends and client safety techniques also enhances session quality and client satisfaction.
Personal training opens doors to niche specialties like sports conditioning, rehabilitation, or wellness coaching. It offers flexibility to build a personal brand or advance into management. This versatility often leads to higher earning potential and varied career trajectories within the fitness industry.
In Circle Pines, personal trainers typically earn between $25-$40 per hour, depending on experience and certifications. At Crunch Fitness, additional commissions from training packages and supplements can significantly boost income, rewarding trainers who excel in client retention and upselling.
Crunch Fitness emphasizes being timely, ready, attentive, inspiring, and noble, shaping trainers' approach to client interactions and gym culture. This ethos ensures trainers deliver engaging sessions, motivate members effectively, and foster a supportive, energetic atmosphere that enhances member retention.
Yes, trainers at Crunch Fitness utilize platforms like DotFit for program design and Google Calendar for scheduling. These tools streamline client progress tracking, session management, and communication, enabling trainers to offer personalized, data-driven fitness experiences.
Crunch Fitness supports flexible schedules, making part-time personal training possible. Trainers can balance client sessions with other commitments, using digital tools to manage appointments efficiently, which suits those seeking supplemental income or gradual career entry into fitness.
New trainers may encounter competition and client acquisition hurdles. Building a strong local network, engaging in community fitness events, and continuously enhancing coaching skills help overcome these barriers. Persistence and leveraging Crunch’s brand recognition also accelerate client trust and growth.