Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Maple Grove has a growing fitness community, raising demand for personal trainers. Local gyms like Crunch Fitness seek motivated trainers to accommodate increasing memberships, making it a promising market for career opportunities and client acquisition in personal training.
While a CPT from accredited bodies is generally required, Maple Grove fitness centers often favor certifications recognized nationally, such as NASM or ACE. Holding these credentials enhances credibility and aligns with regional industry standards for personal trainers.
Emphasizing client motivation, safety in exercise technique, and integrating nutrition basics are vital. Trainers who can tailor programs to diverse fitness levels and foster positive member experiences tend to excel in Maple Grove's community-driven gyms.
Crunch Fitness blends entertainment with fitness, so trainers often engage in dynamic activities like boot camps and supplement demos. This environment demands energetic coaching and a commitment to the brand’s T.R.A.I.N. values, setting it apart from conventional gyms.
Starting as a Crunch Coach, trainers can advance to head coach or managerial roles by demonstrating leadership and client success. The brand’s growth focus offers pathways for skill development and increased responsibilities within the franchise.
Trainers receive access to tools like Dotfit and Google Calendar, streamlining programming, session tracking, and goal setting. This digital support helps maintain organized workflows and enhances client progress monitoring efficiently.
Personal trainers in Maple Grove usually earn between $40,000 and $55,000 annually, combining base pay with commissions on training packages. Crunch Fitness offers competitive compensation alongside perks like free gym membership and supplement discounts.
Crunch Fitness requires trainers to work exclusively within their facilities, prohibiting outside personal training. This policy ensures consistent service quality and aligns trainers with the franchise’s brand and operational standards.
Absolutely. Crunch Fitness attracts a diverse membership base, so trainers regularly coach individuals ranging from beginners to advanced athletes. Adapting programs to different abilities is key to fostering client success and retention.
Trainers engage members through educational kickoff sessions, fitness events, and hands-on equipment guidance. Their role extends to creating an inviting atmosphere that motivates members to maintain consistent gym attendance.