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General Manager

Company : Crunch Fitness

Location : Plattekill, NY, 12568

Job Type : Full Time / Part Time

Date Posted : 7 February 2026

Crunch Fitness

General Manager

Department: Operations

Reports To: Franchise Owner / Regional Manager

Company Overview:

Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.

Why Join Crunch?

Benefits & Perks:

  • Access to state-of-the-art training areas and premier fitness equipment
  • Competitive compensation and bonus structure
  • Complimentary CPR/AED re-certifications
  • Health, dental, vision, disability, and life insurance
  • Vacation, holidays, and time-off benefits
  • Free Crunch gym membership
  • Employee discounts on services and merchandise

Key Responsibilities:

Administration & Organization:

  • Understand and enforce standard operating procedures and policies
  • Communicate company policies to staff
  • Promote teamwork and productivity
  • Recruit and hire high-quality talent
  • Demonstrate leadership in decision-making

Sales & Revenue Management:

  • Motivate and manage the sales team
  • Achieve membership and revenue goals
  • Drive lead generation through team initiatives
  • Ensure proper use of tracking forms and lead management systems
  • Oversee marketing promotions and campaign execution
  • Support community outreach and business partnerships
  • Conduct regular sales meetings and performance reviews

Personal Training Revenue Management:

  • Meet PT revenue and session goals
  • Integrate PT packages into sales processes
  • Promote orientation sessions and program upsells

Operations Management:

  • Oversee departments: Fitness, Sales, Marketing, Accounting, IT
  • Resolve member concerns professionally and promptly
  • Maintain club standards for cleanliness, safety, and maintenance
  • Approve and process payroll
  • Foster a professional, welcoming member experience

Financial Management:

  • Manage budgets and income statements
  • Control expenses and purchasing
  • Execute corrective actions when goals aren’t met

Leadership & Motivation:

  • Set the tone as a role model for staff
  • Host weekly team and individual meetings
  • Maintain a positive, motivating, and feedback-driven culture

Accountabilities:

  • Achieve sales and financial targets
  • Control payroll and administrative costs
  • Maintain operational standards and safety protocols
  • Track and report club performance metrics
  • Stay informed on industry competitors

Measurement Standards:

  • Financial goals met or exceeded
  • High cleanliness and service standards
  • Effective leadership and team development
  • Member retention and satisfaction
  • Timely task completion
  • Adherence to Crunch policies

Qualifications:

Education:

  • 4-year college degree preferred

Experience:

  • 4+ years of gym/club management preferred

Skills:

  • Exceptional verbal and written communication
  • Strong leadership and team-building skills
  • Organized, proactive, and goal-oriented
  • Excellent customer service and administrative abilities
  • Tech-savvy with proficiency in Microsoft Word and Excel

Equal Opportunity Employer:

Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.

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Frequently Asked Questions

Thriving as a General Manager at Crunch Fitness requires strong communication skills, decisive leadership, and the ability to foster team motivation. Since the role spans operations and sales, balancing administrative prowess with inspiring staff to meet membership targets is critical for success.

In Plattekill, a General Manager's focus often includes hands-on community engagement and managing a tight-knit team, contrasting with NYC's larger scale operations where strategies might lean more heavily on high-volume sales and extensive marketing campaigns.

After gaining experience as a General Manager at Crunch Fitness, professionals often progress to regional management or corporate leadership roles. The position offers a solid foundation in multi-department oversight, preparing candidates for broader operational responsibilities.

Certifications like CPR/AED are highly valued, especially since Crunch Fitness offers complimentary recertification. Additionally, expertise in sales management, proficiency with Microsoft Office, and knowledge of local fitness trends can enhance a candidate's appeal.

Managing a Crunch Fitness in Plattekill entails adapting to a smaller community's expectations, fostering local partnerships, and addressing member concerns promptly. Unlike urban gyms, there may be more emphasis on personalized service and maintaining a welcoming atmosphere.

Crunch Fitness equips General Managers with competitive compensation, performance bonuses, and access to premier fitness facilities. Their leadership teams also provide marketing support and sales tools, enabling managers to drive membership growth and meet revenue targets efficiently.

Crunch Fitness stands out through its 'no judgments' culture, blending fitness with entertainment. The General Manager role here emphasizes not only operational excellence but also creating an inclusive environment that motivates both staff and members alike.

General Managers at Crunch Fitness in Plattekill typically earn between $60,000 and $80,000 annually, including bonuses. This range aligns with regional standards for gym management roles, reflecting the balance of operational and sales responsibilities in a smaller market.

Plattekill's suburban setting means most employees rely on personal vehicles, as public transit options are limited. Prospective General Managers should evaluate commute times and parking availability to ensure consistent punctuality and presence.

While the fitness industry is growing, Plattekill's smaller population results in fewer openings compared to urban centers. However, Crunch Fitness's brand reputation and benefits package attract qualified candidates, making the selection process fairly competitive locally.

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