Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Charlotte's fitness scene is growing rapidly, creating healthy competition among personal trainers. With many gyms and wellness centers, candidates with certifications and solid client engagement skills stand out. Local demand favors trainers who can adapt to diverse fitness goals and community preferences.
In Charlotte, employers often favor certifications from accredited bodies like NASM or ACE. Local gyms appreciate trainers who combine certification with practical experience in group classes or personal coaching, aligning with community wellness trends and safety standards.
Success in Charlotte’s gyms demands strong communication, motivational skills, and adaptability. Trainers must design dynamic workouts suited to different ages and fitness levels, while fostering a welcoming environment reflecting the city's inclusive fitness culture.
Crunch Fitness emphasizes a no-judgment philosophy, blending entertainment with serious fitness. Trainers here engage members using innovative tools and participate in lively club events, creating a uniquely energetic and supportive atmosphere uncommon in traditional gyms.
At Crunch Fitness, personal trainers benefit from structured advancement paths, including leadership roles like head coach. The company’s focus on ongoing education, commission-based rewards, and involvement in community fitness initiatives fosters professional development.
Personal trainers in Charlotte typically earn between $40,000 and $55,000 annually, depending on experience and certifications. Positions at prominent gyms like Crunch Fitness may offer competitive base pay plus commissions, reflecting local market standards.
Crunch Fitness trainers design personalized workout plans, lead sessions emphasizing proper form, and track client progress. They also assist members with equipment, support club events, and maintain organized records using digital scheduling tools.
Candidates need a high school diploma or GED, plus a certified personal trainer credential from an accredited organization is highly valued. Strong interpersonal skills and a passion for motivating clients across fitness levels are also critical.
Crunch Fitness fosters client engagement by encouraging trainers to deliver inspiring sessions, actively participate in club activities, and offer tailored fitness and nutrition guidance. This approach helps sustain member retention and personal growth.
Crunch Fitness combines a vibrant, inclusive atmosphere with top-tier equipment and diverse classes like Zumba and TRX. Trainers here enjoy a culture that balances fun with professionalism, supported by perks like gym membership and supplement discounts.