Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Sanford's fitness scene is growing, leading to moderate competition among personal trainers. Candidates with certifications and a passion for client motivation tend to stand out. Emphasizing personalized training programs and local community engagement can improve your chances in this thriving Florida market.
Employers around Sanford typically look for accredited CPT certifications, such as NASM or ACE. These credentials ensure trainers meet safety and effectiveness standards, which are highly valued in local fitness centers aiming to maintain high-quality client experiences.
Success at Crunch Fitness demands strong communication, motivational coaching, and the ability to tailor workouts across fitness levels. Trainers should also be proficient in using digital tools for session planning and possess enthusiasm for fostering a fun, no-judgment workout atmosphere.
Starting as a personal trainer at Crunch, one can advance to roles like head coach or management within clubs, or leverage experience towards specialized certifications. The brand's growth offers pathways into fitness program design, group training leadership, or wellness consulting.
Crunch trainers not only lead personalized sessions but also engage in member events, supplement demos, and club upkeep. This blend of fitness coaching with community involvement enhances member retention and creates a vibrant, supportive gym culture.
Crunch utilizes platforms like Dotfit and Google Calendar, enabling trainers to efficiently track workouts, set goals, and organize appointments. This tech integration streamlines administrative tasks, allowing trainers to focus more on client engagement and tailored program delivery.
Crunch's unique combination of fitness and entertainment fosters a lively environment rarely found elsewhere. Trainers benefit from a supportive brand culture emphasizing inclusivity, innovative programming, and opportunities for commission on personal training and supplements.
Trainers at Crunch must adapt to a fast-paced, member-centric model that balances individualized coaching with group events and club maintenance. Candidates should be ready to engage actively, multitask efficiently, and uphold the brand's T.R.A.I.N. values consistently.
In Sanford, personal trainers at Crunch Fitness typically earn between $30,000 and $45,000 annually, combining base pay with commissions from training packages and supplement sales. This competitive compensation reflects the region's market and Crunch's incentive-driven culture.
Crunch coaches actively foster member loyalty by delivering motivating sessions, educating clients on fitness tools, and participating in club events. Their personalized approach not only boosts individual results but also strengthens the club community, directly impacting retention and growth.