Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Dundee’s fitness industry is growing steadily, with increasing demand for certified personal trainers. While competition exists, local gyms like Crunch Fitness emphasize client retention and personalized coaching, making it a favorable environment for trainers who excel in motivation and customized programs.
In Michigan, credentials like CPT from accredited organizations (NASM, ACE) are highly valued, especially in established gyms. Employers prioritize trainers who can demonstrate both technical knowledge and client engagement skills, ensuring safety and effective goal achievement for diverse clients.
Crunch Fitness personal trainers not only deliver tailored fitness sessions but also embody the brand’s T.R.A.I.N. core values. Their duties involve educating members on equipment, assisting with events, and managing client progress digitally, blending fitness expertise with community engagement.
A Crunch Fitness personal trainer balances one-on-one sessions with planning workouts, tracking client goals using tools like Dotfit, and supporting club activities. Their day is dynamic, combining fitness coaching with administrative tasks and fostering a motivating atmosphere.
Trainers at Crunch Fitness benefit from advancement paths including head coach or management roles, supported by ongoing education and a vibrant work culture. The brand’s expansion encourages professional development within a high-energy, inclusive environment.
Yes, trainers receive a complimentary gym membership, competitive pay plus commissions on training packages, discounts on supplements, and access to career development opportunities. These perks foster a rewarding workplace tailored to fitness professionals.
The no-judgment, fun, and entertainment-focused environment at Crunch Fitness means trainers engage clients with creativity and positivity. This culture demands coaches be inspiring and attentive, enhancing client motivation and retention through a supportive community vibe.
Personal trainers in Dundee typically earn between $35,000 and $50,000 annually, depending on experience and certifications. Crunch Fitness offers competitive pay structures enhanced by commissions, positioning their trainers favorably within the regional fitness job market.
Crunch Fitness emphasizes a holistic approach combining entertainment with serious fitness, which sets its trainers apart. The role integrates community events, advanced scheduling tools, and brand-specific values, creating a unique blend of coaching and member engagement.
Success at Crunch Fitness requires trainers to be timely, ready, attentive, inspiring, and noble—traits reflected in their T.R.A.I.N. values. A passion for helping all fitness levels, strong communication, and proficiency with digital fitness platforms are also crucial.