Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
McKinney's fitness sector is growing, but personal trainer roles remain moderately competitive. Candidates with certifications and hands-on coaching experience, especially in vibrant gyms like Crunch Fitness, stand out. Local demand favors trainers who can motivate diverse clients while adapting to McKinney’s community-driven fitness culture.
While a high school diploma is required, McKinney gyms, including Crunch Fitness, typically favor certified personal trainers (CPT) from accredited organizations. Certifications that emphasize practical coaching skills and nutrition guidance are highly valued locally, enhancing credibility and client trust.
Success as a personal trainer in McKinney hinges on strong communication, client motivation abilities, and expertise in crafting balanced cardio and resistance programs. Trainers should also be adept at fostering positive client relationships and safely guiding exercise techniques to boost retention.
Crunch Fitness emphasizes an energetic, inclusive environment blending fitness with entertainment. Personal trainers, called Crunch Coaches, receive unique perks like commission on training packages and opportunities for career growth within a nationally recognized brand, distinguishing this role from typical gym trainers.
Crunch Fitness offers ongoing support through structured coaching programs, access to advanced fitness tools like Dotfit, and collaboration with management. Trainers benefit from a dynamic workplace culture that encourages skill enhancement, client engagement, and upward mobility within the franchise.
Personal trainers at Crunch Fitness in McKinney typically earn between $30,000 and $45,000 annually, with additional income from commissions on training packages and supplements. Compensation reflects local market rates and rewards consistent client engagement and retention.
Yes, Crunch Fitness mandates that their personal trainers, known as Crunch Coaches, exclusively deliver training services within their gyms. This policy ensures consistent quality, aligns with brand standards, and fosters dedicated client relationships within the franchise.
A typical day involves conducting personalized training sessions, designing fitness programs, assisting members with equipment, and tracking client progress. Trainers also engage in club activities and maintain administrative records using tools like Google Calendar, promoting a well-rounded fitness experience.
Personal trainers focus on one-on-one, customized fitness plans and ongoing client motivation, while fitness trainers may lead group classes or general workouts. In McKinney, personal trainers like those at Crunch provide tailored guidance that adapts to individual goals and fitness levels.
With McKinney’s expanding health-conscious population, Crunch Fitness actively seeks personal trainers to enhance member engagement. The demand is steady, especially for trainers who can uphold the brand’s core values and contribute to a motivating gym environment.