General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Babylon's fitness industry is growing, with Crunch Fitness among key players. General manager positions here attract candidates with strong leadership and operational skills, making competition moderate. Candidates with local networking and proven revenue management experience tend to have an edge in securing roles in this region.
Managing a Crunch Fitness in Babylon requires balancing upbeat member experiences with operational efficiency. Challenges include maintaining high cleanliness standards, adapting to local demographics, and driving membership growth amid regional fitness trends, all while fostering a motivated staff culture aligned with Crunch’s no-judgment philosophy.
Fitness general managers excel through adept sales leadership, community engagement, and multi-department coordination. Unlike other sectors, they prioritize member retention via personalized wellness programs, hands-on team motivation, and real-time operational problem-solving to sustain club standards and financial targets simultaneously.
Professionals in general management at gyms often advance by mastering operational oversight and sales growth, moving toward regional or multi-club leadership roles. Progression hinges on demonstrated team-building, financial acumen, and ability to innovate member engagement strategies in competitive health and wellness markets.
General managers at Crunch Fitness in Babylon typically earn between $65,000 and $85,000 annually, factoring in base pay plus performance bonuses. This range reflects regional market standards for fitness club management roles that combine sales leadership, operations, and team development responsibilities.
Crunch Fitness general managers lead by example, driving team motivation while spearheading local partnerships and community events. This dual focus bolsters membership growth and brand loyalty, requiring a mix of interpersonal skills and strategic planning to connect operational goals with external engagement.
Crunch Fitness emphasizes a no-judgment culture blending fun with serious fitness, setting its general managers apart by requiring them to foster inclusive environments. This role also demands managing diverse departments and sales initiatives, aligning operational rigor with the brand’s entertainment-driven approach.
While a 4-year degree and gym management experience are preferred, certifications like CPR/AED are often valued locally. Babylon employers especially appreciate candidates with leadership credentials and proven success in revenue management tailored to community-centric fitness facilities.
Regional general managers oversee multiple clubs, focusing on broad strategic goals, standardizing policies, and regional sales targets. In contrast, Crunch Fitness Babylon’s general manager handles daily operational details, staff management, and direct member interactions, requiring a more hands-on leadership style.
Successful general managers promote personal training by integrating PT packages into membership sales, encouraging orientation sessions, and incentivizing trainers. They also analyze session goals regularly and create marketing campaigns tailored to local client needs to maximize revenue streams.