Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Stone Mountain's fitness industry is growing, but competition for personal trainers remains moderate. Local gyms often seek trainers who can blend motivational coaching with technical skills, so standing out with certifications like CPT and strong client success stories can improve hiring chances.
In Georgia, certifications from NASM, ACE, and ACSM are highly regarded by fitness centers, including Crunch Fitness. These accredited credentials show commitment to quality training standards, enhancing employability and client trust in personal trainers.
Beyond coaching workouts, Crunch personal trainers actively engage in member outreach, equipment guidance, and club events. Their role includes using digital tools like DotFit for personalized program tracking, ensuring clients receive tailored and motivating fitness experiences.
Crunch Fitness offers a clear growth path for personal trainers, from lead coaching roles to management positions. Trainers who excel in client retention and club involvement can leverage these achievements into promotions within the expanding Crunch franchise network.
Personal trainers in Stone Mountain often earn between $35,000 and $50,000 annually, including commission. This aligns closely with national figures, with local pay influenced by experience, certifications, and client base size, reflecting the region's cost of living and demand.
Crunch Fitness personal trainers focus on combining fitness education with entertainment, fostering a judgment-free environment. The role emphasizes community engagement and using proprietary tools for client management, differentiating it from more traditional gym training positions.
Yes, Crunch requires its trainers to work exclusively within the franchise, prohibiting outside personal training to maintain brand consistency and client focus. This exclusivity helps trainers fully dedicate their skills and time to Crunch members.
Trainers create balanced regimens combining cardiovascular, resistance training, and basic nutrition advice. These programs are tailored to individual goals, leveraging Crunch’s diverse equipment and group class offerings to maximize client engagement and results.
By delivering inspiring coaching sessions, monitoring progress, and participating in club events, trainers build strong client relationships. Their proactive support and personalized attention help members stay motivated and committed, directly boosting retention rates.
Crunch Fitness occasionally offers flexible schedules, including part-time roles, to accommodate trainers balancing other commitments. These positions still demand high professionalism and client-focused coaching to maintain service quality at the Stone Mountain location.