Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Gastonia offers a growing fitness market with less competition than bigger metro areas, making it a promising location for personal trainers. The community-focused environment means trainers can build strong client relationships, while still benefiting from regional health trends driving gym memberships.
While CPT certifications from nationally recognized bodies are essential, trainers in Gastonia often boost their appeal with additional specializations like nutrition coaching or group fitness. Local gyms may prefer candidates familiar with regional health initiatives and community wellness programs.
Beyond technical fitness knowledge, excelling in client motivation and individualized program design sets trainers apart in Gastonia. Understanding equipment use and providing nutrition basics enhances member retention, aligning well with community expectations for personalized health guidance.
Crunch Fitness trainers often participate in club events and boot camps, creating a vibrant atmosphere. By offering supplement demos and educational kickoff sessions, trainers help foster a supportive environment that encourages ongoing member involvement and goal commitment.
Crunch provides pathways for advancement through roles like head coach or assistant head coach, emphasizing leadership and operational knowledge. Trainers gain valuable experience managing programming and client tracking, positioning them for upward mobility in a dynamic fitness brand.
Daily tasks blend delivering tailored training sessions, assisting members with equipment, and maintaining club organization. Trainers also manage scheduling via digital tools and contribute to fitness events, balancing hands-on coaching with administrative responsibilities.
Personal trainers in Gastonia typically earn between $35,000 and $50,000 annually, with Crunch Fitness offering competitive base pay plus commissions on training packages and supplements. This structure rewards both consistent client engagement and sales performance.
Crunch stands out with perks like complimentary gym membership, discounts on nutritional products, and a lively work culture focusing on fun fitness. Their emphasis on entertainment-infused training sessions creates a motivating environment uncommon in traditional gyms.
While certifications from accredited organizations are crucial, Crunch values passion and communication skills highly. Enthusiasm for fitness and the ability to inspire clients often weigh as much as experience, especially within their inclusive, energetic setting.
Trainers use tools like Dotfit for programming and Google Calendar for scheduling, enabling streamlined session tracking and client progress monitoring. This tech integration allows personal trainers to focus more on coaching quality and less on paperwork.