Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Cumming, GA offers a growing fitness market with increasing demand for personal trainers, but it features less competition than metropolitan areas like Atlanta. Trainers can benefit from a tight-knit community and opportunities to build lasting client relationships while enjoying a lower cost of living.
While a nationally accredited CPT credential is generally valued, local gyms in Cumming often look for trainers familiar with regional fitness trends and safety regulations. Certifications emphasizing client safety and nutrition guidance are especially beneficial for securing roles in this area.
At Crunch Fitness, personal trainers act as brand ambassadors, blending fitness coaching with entertainment. They engage members through dynamic sessions, support club events, and utilize company tools like Dotfit for programming, creating a vibrant, motivating environment tailored to Crunch's core values.
Crunch Fitness emphasizes a no-judgment culture and integrates fun into workouts, requiring trainers to be both motivational and entertaining. Unlike traditional gyms, trainers here participate actively in group events and supplement demos, fostering a high-energy atmosphere beyond standard personal training.
Personal trainers in Cumming need to balance personalized client programming with community engagement. Challenges include adapting workouts for various fitness levels, managing scheduling efficiently, and maintaining motivation, all while competing with regional fitness providers for client retention.
Beyond certification, success demands strong communication, motivational ability, and knowledge of diverse training techniques. Trainers should also be tech-savvy to use digital tools for tracking progress and scheduling, ensuring clients stay engaged and achieve measurable fitness goals.
Entering the field typically requires CPT certification, but passion for fitness and willingness to learn are crucial. Local gyms often value trainers who demonstrate commitment and adaptability, so gaining experience through internships or assistant roles can accelerate career growth in this community.
Personal trainers at Crunch Fitness in Cumming generally earn between $30,000 and $45,000 annually, including base pay plus commissions on training packages and supplements. Compensation varies depending on experience, client base, and performance, with potential for growth in a supportive environment.
Crunch Fitness offers career progression through ongoing education, leadership opportunities, and incentives tied to client success. Trainers benefit from a collaborative culture that encourages skill development, networking, and involvement in diverse fitness programs, fostering long-term professional growth.
Highlighting certifications, client success stories, and familiarity with Crunch’s T.R.A.I.N. values can set candidates apart. Demonstrating proficiency in personalized programming, group engagement, and use of fitness technology will align well with Crunch’s energetic and member-focused atmosphere.