Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
North Brunswick's fitness sector is growing steadily, with demand for certified personal trainers rising due to increasing health awareness. However, competition remains moderate as local gyms like Crunch Fitness and others seek skilled trainers who can engage diverse member bases effectively.
In New Jersey, certifications like NASM, ACE, and ACSM are highly regarded among fitness clubs. Crunch Fitness values accredited CPT credentials, emphasizing that trainers must maintain recognized certifications to meet industry standards and client safety requirements.
Strong communication, motivation, and personalized program design are essential. Trainers must also be adept with technology tools for scheduling and progress tracking, ensuring client engagement and retention in a competitive local market like North Brunswick.
Crunch Fitness offers advancement from coaching to leadership roles such as head coach or club management. Trainers can also specialize in nutrition guidance or group fitness, building diverse expertise within an energetic, growth-oriented environment.
Exclusive training within Crunch locations is mandatory; outside or online personal training is not permitted. This policy ensures consistent quality and alignment with Crunch's brand values, focusing trainers on delivering in-club member experiences.
Crunch coaches customize workouts integrating cardio, resistance, and nutrition basics, adapting each plan to client abilities. They focus on safe form and motivating clients, fostering progress whether beginners or seasoned gym-goers.
Trainers receive complimentary gym access, competitive pay with commissions on sessions and supplements, plus discounts on nutritional products. Crunch's vibrant, judgment-free atmosphere supports trainer-client relationships and professional growth.
Typical personal trainer salaries in North Brunswick range from $35,000 to $50,000 annually, influenced by experience and certifications. Crunch Fitness offers competitive compensation packages including commission, aligning well with regional standards.
Crunch emphasizes a balanced mix of fitness and fun, expecting trainers to embody core values like being timely and inspiring. Unlike some gyms, Crunch focuses on member retention through engaging kickoff sessions and club-wide activities.
Applicants undergo credential verification, interviews assessing communication and coaching skills, plus practical demonstrations. Crunch looks for trainers aligned with its T.R.A.I.N. values who can contribute to a supportive, high-energy environment.