Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
In Midland, NC, certifications from nationally recognized bodies like NASM or ACE are highly regarded by employers and clients alike. Trainers holding these credentials often gain more trust, which can boost client acquisition and retention in local gyms like Crunch Fitness.
Midland's growing health-conscious community has increased demand for personal trainers, yet competition remains moderate. Trainers who combine certifications with strong interpersonal skills and local networking often find better opportunities at facilities such as Crunch Fitness.
Success in Midland’s fitness scene requires trainers to master client motivation, personalized program design, and safety-focused coaching. Combining these with knowledge of local health trends and excellent communication helps personal trainers build lasting client relationships.
Certification is foundational, but employers in Midland, especially Crunch Fitness, value trainers who also exhibit strong coaching abilities, client engagement, and familiarity with fitness technology like Dotfit for scheduling and program management.
Crunch Fitness offers a vibrant culture encouraging growth through hands-on training, access to fitness events, and opportunities to lead group sessions. Trainers benefit from competitive pay plus commissions, creating a motivating environment for career development.
At Crunch Fitness Midland, trainers embrace a no-judgment ethos paired with innovative fitness entertainment, blending cardio, strength, and group classes. This creates a dynamic workplace where personal trainers can inspire diverse clients in a supportive atmosphere.
Personal trainers in Midland typically earn between $35,000 and $50,000 annually, with additional income from commissions on training packages and supplements at Crunch Fitness. This compensation reflects local market standards and the brand’s performance incentives.
Beyond client workouts, personal trainers manage scheduling, track progress using digital tools, assist members with equipment, and participate in club events. These tasks ensure a comprehensive fitness experience and help maintain smooth gym operations.
Prioritizing correct form and safety is critical to prevent injuries and build client trust. Trainers in Midland gyms like Crunch Fitness are expected to demonstrate and monitor proper techniques consistently, enhancing long-term client success and satisfaction.