Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Middleville's fitness industry is growing steadily, but personal trainer roles remain moderately competitive. Candidates with certifications and local experience at gyms like Crunch Fitness tend to stand out, especially as demand for qualified fitness trainers rises alongside community health awareness.
Employers in Michigan, including Crunch Fitness, prefer nationally accredited certifications such as NASM, ACE, or ACSM. These credentials demonstrate a solid foundation in client safety, exercise science, and program design, crucial for meeting local fitness standards and client expectations.
At Crunch Fitness Middleville, trainers are expected to engage members beyond workouts—leading group events, supporting supplement demos, and ensuring club cleanliness. This holistic approach promotes a vibrant community atmosphere, blending fitness expertise with member engagement.
Absolutely. Crunch Fitness offers advancement pathways within their coaching ranks and management, ideal for trainers aiming to expand their influence and skills while benefiting from a dynamic, supportive environment in Middleville's fitness scene.
Personal trainers in Middleville typically earn between $35,000 and $45,000 annually, slightly below larger cities like Detroit or Grand Rapids. However, combining base pay with commissions at Crunch Fitness can significantly boost earnings in this region.
Crunch Fitness emphasizes a no-judgment, fun atmosphere paired with entertainment-focused fitness. Trainers here are not only coaches but brand ambassadors, integrating motivational techniques with innovative programming to enhance member retention.
Yes, Crunch Fitness equips trainers with digital tools like Dotfit for client programming and Google Calendar for scheduling. These resources streamline session management, progress tracking, and client engagement, optimizing the trainer’s workflow.
Success hinges on strong communication, adaptability to diverse fitness levels, and the ability to inspire consistent client motivation. Familiarity with cardio and resistance training, plus basic nutrition knowledge, is vital in a community-focused gym like Crunch Fitness.
Choosing Crunch Fitness means joining a vibrant culture that values timely, attentive, and inspiring coaching. Trainers benefit from competitive pay, gym membership perks, and the chance to impact a fitness community that balances fun with serious results.
Crunch Fitness requires personal trainers to exclusively train clients within their facilities. This policy ensures consistency in training standards, maintains brand integrity, and fosters a cohesive fitness community in Middleville.