Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Roanoke and the broader Dallas-Fort Worth area have seen rising fitness interest, boosting personal trainer demand. With several gyms and wellness centers, trainers who bring certifications and client engagement skills tend to stand out amid moderate competition in this Texas market.
Local fitness employers, including Crunch Fitness, typically seek accredited CPT certifications like NASM or ACE. These credentials ensure trainers meet safety and programming standards valued in Roanoke’s health-conscious community.
Daily tasks involve creating tailored workout plans, coaching clients on proper techniques, tracking progress, and motivating individuals. Effective trainers also assist with equipment use and provide basic nutritional advice to support clients’ fitness journeys.
Progression often includes specializing in areas like sports conditioning or rehabilitation, earning advanced certifications, or moving into leadership roles such as head coach or fitness manager—each step enhancing professional scope and earning potential.
Crunch Fitness emphasizes a high-energy, inclusive environment blending fitness with entertainment. Trainers benefit from continuous support, state-of-the-art facilities, and opportunities to engage members through unique events and specialized programming.
Trainers enjoy free gym memberships, competitive pay with commission on training packages, discounts on nutritional supplements, and a vibrant workplace culture that values motivation and community involvement.
In Roanoke, personal trainers typically earn between $40,000 and $55,000 annually, slightly below or matching national averages. Pay varies with experience, certifications, and commission-based earnings from client sessions.
Beyond certifications, strong communication, client motivation, and adaptability to diverse fitness levels stand out. Trainers who integrate nutrition guidance and foster positive member relationships tend to excel in Texas fitness clubs.
New trainers can anticipate hands-on coaching roles, engaging member interactions, support from seasoned staff, and involvement in club events. The focus is on delivering personalized sessions while upholding Crunch’s core values.
The franchise employs tools like dotfit and collaborative scheduling to manage client progress and session tracking. Trainers align with club systems and leadership oversight to uphold high service standards regularly.