Job Title: Crunch Coach (Personal Trainer)
Job Summary
As a brand ambassador of Crunch Franchise, a Crunch Coach (CC) delivers a positive fitness experience and high-quality personal training sessions. This role is focused on helping clients reach their fitness goals while driving member retention, client acquisition, and overall club success.
Key Responsibilities:
Core Values:
- Uphold the Crunch Franchise T.R.A.I.N. core values:
- Timely
- Ready
- Attentive
- Inspiring
- Noble
Train & Support Clients:
- Deliver exceptional personal training sessions for new and existing clients
- Design comprehensive fitness programs, including cardio, resistance, and basic nutrition guidance
- Educate clients on fitness tools and resources to support their goals
- Track client progress and provide consistent feedback and motivation
- Demonstrate proper exercise technique and ensure client safety
Serve Crunch Members:
- Assist members with exercise equipment and correct form
- Participate in club activities such as fitness events, boot camps, and supplement demos
- Support general club cleanliness and organization, including racking weights
- Deliver an engaging and educational Kickoff session for new members
Administrative Duties:
- Use company tools like dotFIT and Google Calendar to manage programming and scheduling
- Maintain session tracking, goal setting, and client notes
- Collaborate with management and follow club systems for service delivery
Organizational Structure:
- Reports to: Head Coach, Assistant Head Coach (if applicable), General Manager, or Franchise Partner
- This position does not have direct reports
Qualifications
- High school diploma or GED (required)
- Certified Personal Trainer (CPT) credential from an accredited organization (preferred or required)
- Passion for health, fitness, and helping others
- Ability to motivate, coach, and inspire people at all fitness levels
- Strong communication and time-management skills
- Must exclusively train within Crunch Franchise (no outside training permitted)
Perks and Benefits:
- Complimentary Crunch gym membership
- Competitive pay and commission on personal training packages and supplements
- Discounts on nutritional products and club services
- Career advancement opportunities in a growing fitness brand
- Fun, inclusive, and high-energy work environment
About Crunch Fitness:
Crunch is a No Judgment Gym known for combining fitness and entertainment in a fun and motivating environment. Crunch gyms are equipped with state-of-the-art cardio and strength equipment, luxurious locker rooms, group classes like Zumba®, TRX®, Yoga Body Sculpt, and more—all designed to make serious fitness fun.
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Frequently Asked Questions
Atlanta's growing health-conscious community fuels a steady demand for certified Personal Trainers. Gyms like Crunch Fitness actively seek trainers to support member goals, reflecting an encouraging local job market with competitive opportunities for fitness professionals in the city.
While national certifications like NASM or ACE are widely recognized, Atlanta fitness centers appreciate credentials that emphasize practical client engagement and safety. Crunch Fitness especially values accredited CPT certifications alongside strong communication skills tailored to diverse client needs.
Mastery in crafting personalized workout plans, confident exercise demonstrations, and motivational coaching are key. A strong grasp of cardio and resistance training, plus foundational nutrition knowledge, empowers trainers to effectively guide clients toward measurable fitness progress.
Advancement often involves specializing in niches like sports conditioning or rehabilitation, obtaining advanced certifications, and potentially moving into management or head coach roles. Building a reputation through client success stories also opens doors within gym franchises and private training markets.
Crunch Fitness blends high-energy environments with a no-judgment culture, encouraging trainers to deliver engaging sessions supported by company tools like Dotfit. Trainers also partake in club events enhancing member connection, making the role dynamic and community-focused.
Beyond competitive pay and commissions, trainers enjoy complimentary gym access, discounts on supplements, and career development chances. The inclusive atmosphere coupled with ongoing fitness events fosters a motivating workplace tailored for personal and professional growth.
Personal Trainers in Atlanta typically earn between $35,000 to $50,000 annually, factoring in base pay plus commissions on training packages. Crunch Fitness compensates competitively within this bracket, rewarding trainers for client retention and supplement sales.
Yes, many Atlanta gyms including Crunch prefer trainers to commit solely to their brand to maintain service consistency and client loyalty. This exclusivity supports better program tracking and fosters stronger community ties within the gym.
Trainers balance delivering personalized sessions, guiding members on equipment use, and managing administrative tasks like scheduling via digital tools. They often engage in club activities, ensuring a varied routine that goes beyond standard training.
While Atlanta embraces digital fitness trends, in-person roles at gyms like Crunch remain dominant due to hands-on coaching benefits. However, some trainers combine both to broaden client reach, though Crunch Fitness emphasizes on-site dedicated training.